A high intent Meta funnel that pre qualifies tenants on the landing page, so Ben's team only ever speaks to people with viable claims and a genuine reason to act.
376 leads · 20% conversion · £8.77 CPL
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Meta Ads Manager data from Rental Deposit Claims' lifetime Meta lead form + web campaign. Legal sector CPL runs £50 to £150 typically. We consistently deliver at a fraction of that.
Broad targeting ad campaigns for legal services get you volume, but most enquiries have weak cases, no documentation or no intention to proceed. To make the paid channel sustainable, the funnel had to do most of the qualification work before a lead ever reached a human.
Meta lookalike audiences of past successful claimants, credibility led landing pages built around eligibility filtering, and instant multi channel follow up. Legal sector buyers respond to speed and trust signals, so both are baked into every touchpoint.
376 qualified enquiries at £8.77 each, converting at 20% into paying clients (four times the legal sector average). Roughly 75 signed clients from £3,298 in ad spend, at a client acquisition cost of £44 versus the sector's typical £200 to £500. Meta became the firm's most predictable acquisition channel.
Meta targeting for renters and recently moved tenants, layered with demographic and location filters to reach people most likely dealing with deposit disputes.
Meta Lookalikes modelled on previous successful claimants. High precision targeting of people similar to past paying clients.
Testimonials, case results and regulatory trust signals for hesitant visitors. Legal is a considered decision and rarely closes on touch one.
Amount disputed, tenancy length, deposit protection scheme status, evidence held. Non qualifiers don't proceed, saving hours of dead end calls.
SMS, WhatsApp and email within minutes of submission. First to contact dramatically boosts conversion in this sector.
Case examples, success rates, "no win, no fee" reassurance and clear next step expectations. Lowers buyer anxiety in a trust category.
Landing page headlines, qualification questions and ad creative refined monthly, based on which leads actually convert to clients.
Five moving parts, tuned to filter out weak cases before they ever reach a human. Only viable claimants ever hit Ben's team.
Renter and recently moved targeting, lookalikes of past claimants.
Case examples, success rates, "no win no fee" reassurance, next step clarity.
Amount, tenancy, deposit scheme, evidence held. Weak cases self exit.
SMS, WhatsApp and email within minutes of submission. Speed wins in legal.
Qualified viable claimants convert. 1 in 5 leads becomes a paying client.
A 20% conversion rate on inbound leads is unheard of in this sector, most agencies would kill for 5%. UpScale don't just send us leads, they send us the right leads. The eligibility filter on the landing page does half the qualification work for us before anyone in the team even picks up the phone.
Not just Meta ads. A complete client acquisition system with three distinct pillars, all working together.
The Meta and Google paid social engine behind this case study. Bring qualified enquiries to your practice, predictably.
Explore B2C Lead Generation →Unified inbox, AI chatbots, instant booking and reactivation automation. Turn every lead into a paying customer.
Explore the CRM →Purpose built for UK legal practices. Filter cases at the funnel edge so your team only touches viable claims.
Explore Solicitor Lead Gen →The questions solicitors and legal practice managers most often ask before booking a discovery call with UpScale.
First eligible tenant enquiries typically arrive within 3 to 5 days of the campaigns going live. The pre qualified pipeline settles into a predictable weekly flow across the first month.
Rental Deposit Claims runs on around £3,300 in lifetime Meta ad spend at £8.77 per lead. Legal sector average CPL is £50 to £150. On a discovery call we'll scope spend and management fee for your practice area.
Yes. Creative and landing pages follow the SRA Code of Conduct, including transparency on fees, no misleading claims of success, and correct handling of case examples. We keep everything defensible.
The landing page form asks eligibility questions upfront: amount disputed, tenancy length, deposit protection scheme status and evidence held. People who don't qualify don't submit. Your team only ever speaks to viable claims.
Yes. The same pre qualification model works for personal injury, employment law, family law, immigration and other high volume consumer legal specialisms. The eligibility filter changes to match the practice area.
Rolling monthly agreement, no long lock in. If the 20% conversion rate we deliver for Rental Deposit Claims doesn't translate to your firm, you're free to leave. Most firms stay because the client acquisition cost makes the maths bulletproof.
Book a free 20 minute discovery call. We'll look at your practice area, your current lead flow and your qualification process, and tell you straight whether UpScale is the right fit. No pressure, no hard sell.
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