Lead generation for dentists

High ticket dental enquiries, booked into your chair.

Stop chasing low margin NHS only leads or paying for shared aggregator enquiries. Exclusive Invisalign, implant, veneer and cosmetic dentistry leads, sent only to your practice, with pre qualification on treatment intent, urgency and budget. Built for UK private dental clinics.

Implants, Invisalign, veneers, cosmeticPre qualified consultationsExclusive, never shared
Treatments we target

Built around the treatments that actually pay your overheads.

Each high ticket treatment gets its own funnel: separate ad creative, dedicated landing page, treatment specific qualifying form, and a follow up sequence tuned to that buyer journey.

Dental Implants

Avg. case: £2,000 to £6,000

Single implant, multi implant, All on 4, All on 6. Highest margin treatment, longest consideration cycle.

Invisalign & Clear Aligners

Avg. case: £3,000 to £5,000

Comprehensive, Lite, Express. Highest volume cosmetic enquiry, strong on social ads.

Veneers

Avg. case: £6,000 to £15,000

Composite and porcelain. Strong before and after engagement, premium positioning.

Smile Makeovers

Avg. case: £8,000 to £25,000

Full upper or full mouth restorations. Long sales cycle, finance options critical.

Cosmetic Bonding

Avg. case: £400 to £1,500

Entry level cosmetic. Often a pathway to bigger treatments.

Teeth Whitening

Avg. case: £300 to £700

High volume, fast decision treatment. Strong on social as standalone or upsell.

Full Mouth Restorations

Avg. case: £15,000 to £40,000

Highest ticket, longest consideration. Requires consultation funnel, not direct booking.

Sedation & Dental Phobia

Avg. case: variable

Specialist niche with low competition and high conversion when targeted well.

How it works

A system built for private dental practices.

Six moving parts, all designed around the way UK patients actually choose a private dentist.

01

Treatment specific Meta & Google ads

Separate campaigns per treatment, geofenced to your catchment, with creative built around the actual treatment outcomes (within GDC and CAP code limits, no outcome guarantees).

02

Treatment landing pages

One page per treatment, with finance options, before after gallery, practice accreditations (CQC, GDC), team specialisms and a treatment specific consultation booking form.

03

Pre consultation qualification

Form captures treatment interest, urgency, finance vs. cash, and patient preferences. The clinical team gets a one line summary so consultations open from a position of context, not a cold start.

04

Speed to lead automation

SMS confirmation within seconds, email with practice details and finance brochure, plus a self service booking link to slot into the next available consultation. Most practices still take 24 to 48 hours to call back, you'll respond in seconds.

05

No show reduction sequence

24 hour and 1 hour SMS reminders, plus a re engage flow for missed slots. Typical practices drop no show rates from 30 to 40 percent down to 10 to 15 percent within the first month.

06

End to end consultation reporting

You see ad spend, leads generated, consultations booked, consultations attended, and treatment value signed. Plain English, no jargon, no dashboard with 40 tabs your practice manager will never open.

The numbers

What good looks like for UK private dentistry.

Benchmarks our dental clients tend to hit once campaigns settle in. Your numbers will vary depending on treatment mix, catchment and ad spend.

£40 to £180
Typical cost per qualified consultation
1 in 3
Consultations that progress to signed treatment
10 to 15%
Consultation no show rate (down from 30%+ industry avg)
5 days
From kick off call to live campaign (working days)
Free tool

What should a dental lead cost you?

Use our free calculator to see how many leads your budget should buy, what each new client costs and how a well built campaign compares with the market average.

Well built Meta campaigns£8 to £150per lead
Market average, MetaAbout £47
Market average, GoogleAbout £56
Work out your numbers
Our clients

Some of the businesses we've generated leads for

From clinics and trades to legal firms and motor dealers.

Fab Clinic
Northern Motor Group
Rental Deposit Claim Specialists
Tractor Kings
Halewell Clinic
Ashray Law
QwickFix
Precise Travel
Bayse Reformer Pilates
Aesthetics Deluxe
LewisSofia

You'll speak with Lewis or SofiaCo founders of Upscale

Prefer email? hello@upscaleleadmarketing.co.uk

FAQ

Dentists ask us this a lot.

The questions we hear most often on a first call with a practice owner or principal.

What dental treatments do your campaigns target?

High ticket private treatments: Invisalign and clear aligners, dental implants and All on 4, composite and porcelain veneers, smile makeovers, cosmetic bonding, teeth whitening packages, full mouth restorations and dental phobia / sedation. We can do NHS work if needed, but the maths usually only works for private treatments where the case value is above £1,500.

Are your campaigns GDC and CAP code compliant?

Yes. Every ad and landing page is built around the GDC Standards (specifically guidance on advertising) and the CAP code rules on cosmetic treatment marketing. No before after images of registered medicines (Botox), no comparative claims, no testimonials presented as outcome guarantees, no targeting of under 18s for cosmetic treatments.

How much does a high ticket dental lead cost?

Invisalign leads typically run £40 to £100 per qualified consultation booked. Implant leads £70 to £180 (case value justifies it). Veneers and smile makeovers £60 to £150. We optimise to cost per consultation attended, not cost per form fill, because no shows are the silent killer of dental ad ROI.

How do you handle no shows for consultations?

Three things. One, the booking form asks qualifying questions (treatment interest, urgency, budget range) so consultations are pre qualified. Two, the system sends automated 24 hour and 1 hour reminders by SMS and email. Three, we provide weekly no show rate reporting so we can spot drift and address it. Typical dental no show rates drop from 30 to 40 percent down to 10 to 15 percent.

Can you target by specific postcode catchment?

Yes. Most dental practices set a 10 to 20 mile catchment radius from the practice. We tightly geofence ads to that area, ignoring the rest of the UK entirely. For practices with multiple sites, each gets its own radius and campaign so leads route to the right location automatically.

How quickly can you get a dental campaign live?

Five working days from kick off. We build the landing page (one per high ticket treatment), set up tracking on your existing booking system or our own, design the SMS / email follow up flow, and go live. Most practices see their first consultation booked within 48 hours of ads going live.

Start here

Want high ticket treatment enquiries flowing into your diary?

Book a free 30 minute discovery call. We'll talk about your practice, your treatment mix, and whether we're the right fit. No pressure, no hard sell.

Book a free discovery call
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