The B2B lead generation agency behind calendars full of booked meetings.
We find your ideal customers, write the emails, run the mailbox infrastructure and handle every reply. Qualified meetings land in your calendar. You close them.
Most cold outreach fails. Here's why ours doesn't.
The difference between silence and a calendar full of meetings comes down to four things, and we get all four right.
B2B outreach in numbers
Our B2B campaigns so far this year.
From zero to booked meetings in 8 weeks
Cold email takes time to do properly. This is exactly what happens between signing on and meetings landing in your calendar.
ICP and offer workshop
We map your ideal customer profile, validate your offer and pick the verticals worth targeting, focusing on the segments most likely to convert.
Infrastructure setup
Sending domains registered, mailboxes provisioned, SPF, DKIM and DMARC configured properly. Zero risk to your main domain, and you see and approve everything before it goes live.
Mailbox warming
Every mailbox is warmed slowly over 2 to 3 weeks using our automated warming network, so by launch your sender reputation is solid and your emails land in the inbox.
Copy and audience build
AI built prospect lists, personalised email sequences and LinkedIn message templates, all reviewed and approved by you. Nothing goes out without your sign off.
Launch and optimise
Campaigns go live and meetings start landing in your calendar. We monitor deliverability daily, refine the copy weekly and scale what works. Your job is to close the deals.
Your outbound sales team, without the headcount
Everything from targeting to booked meetings, run by one team.
Targeting and lists
Your ideal customer profile mapped and turned into accurate lists of decision makers.
Sending infrastructure
Dedicated domains and mailboxes, set up properly so your main domain is never at risk.
Mailbox warm up
Every inbox warmed over 2 to 3 weeks before a single campaign email goes out.
Personalised copy
Plain text sequences personalised by AI and reviewed by a person before they send.
LinkedIn outreach
Connection and message sequences alongside email, so prospects see you in more than one place.
Reply management
Every reply handled and qualified, with interested prospects booked into your calendar.
Built for businesses that sell to businesses
If we can build a list of decision makers in your market, we can run a campaign. We'll tell you straight on the call if we're not the right fit.
What clients say on Google
Absolutely amazing service from start to finish. You can trust these guys to do a great service and support you every step of the way.
Really impressed with the service. Easy to deal with, and genuinely care about getting results for their clients. Everything was handled professionally from start to finish, and the quality of the leads has been excellent. Would happily recommend them to anyone looking to grow their business.
I have worked with Lewis and Niko for some time now and have over delivered every single time. I find them professional and pleasure to work with I fully recommend them.
Amazing services from Lewis and the team from day one. Couldn't recommend anybody else to help expand and grow your business to the highest level possible.
You'll speak with Lewis or SofiaCo founders of Upscale
Prefer email? hello@upscaleleadmarketing.co.uk
Common questions about B2B lead generation
Everything you need to know before you book.
Is this just cold email spam?
No. We send personalised, plain text emails at controlled volume from warmed mailboxes, targeting B2B decision makers with messages relevant to their role. Every prospect can opt out in one click. This is the opposite of spam, it's how the best modern sales teams prospect.
Will this affect my main domain or company email?
Never. We register and use dedicated sending domains (often lookalikes of your main domain) and provision separate mailboxes specifically for outreach. Your main domain and existing email reputation stay completely untouched.
How long until I see results?
Realistically, 6 to 8 weeks from kick off. Two to three of those weeks are warm up, which is non negotiable for deliverability. From week 4 you'll start seeing replies, and meetings typically begin booking from week 6 to 8. Real pipeline impact comes at 8 to 12 weeks, once we've refined the copy and scaled what works.
What happens when prospects reply?
We handle every reply for you. Positive replies get qualified and booked straight into your calendar. "Not now" replies go into a nurture sequence. Negative replies are removed. You only ever see the booked meetings, we deal with everything in between.
How do you handle data and compliance?
Securely. Outreach is targeted at B2B decision makers only, opt outs are honoured immediately, we document compliance throughout, and we never target consumers. Your prospect data and our processes are handled to a professional standard, and full documentation is available on request.
Can you target my specific industry?
If we can build a list of decision makers in your target market, we can run a campaign. We work across SaaS, professional services, agencies, recruitment, finance, manufacturing, healthcare and more. On the discovery call we'll tell you straight whether we're a fit for your niche.
Do I have to sign a long contract?
We typically work on a 3 month minimum to give campaigns time to warm up and prove themselves, because cold outreach won't work on a 30 day window. After that you're month to month. We'd rather earn the renewal than lock you in.
Selling to consumers too?
Most clients combine services. Everything runs through the same team and the same CRM.
Customers from Meta and Google ads
For businesses that sell to consumers. We run your ads, build your landing pages and follow up every enquiry in under 60 seconds.
- Facebook, Instagram and Google campaigns
- Landing pages with qualifying questions
- Instant SMS, WhatsApp and email follow up
Every lead and conversation in one place
Included with every campaign. Calls, SMS, WhatsApp and email in one inbox, with AI chatbots and booking when you need them.
- One inbox for every channel
- Sales pipeline and live reporting
- AI chatbot and instant booking on upgrade