AI CRM · Chatbots · Booking · Omnichannel

The AI CRM. Every conversation, every deal.

An AI-powered customer relationship management platform for UK businesses. The core plan comes with every UpScale lead generation campaign, including voice calls, SMS, WhatsApp and email in one unified inbox. Add AI chatbots that qualify leads 24/7, an AI-powered booking system that takes deposits, call recording and priority support, so you only pay for what you use.

✓ Core plan with every campaign ✓ Booking + AI on upgrades ✓ Voice, SMS, WhatsApp, email ✓ Yours to keep
Everything in one AI platform

The complete AI CRM, built for closing more deals.

Everything you need to manage leads, deals and conversations, with AI baked into every layer. The core plan comes with every campaign. Cards marked Upgrade unlock on paid tiers when you're ready to add AI chatbots, AI booking and more.

Customer database

Every lead we send, every contact you add, every conversation you have, all stored, all searchable, all yours to keep.

Omnichannel communication

Voice calls, SMS text messages, WhatsApp and email, all from a single threaded inbox. Reach every lead on their channel.

Upgrade

AI chatbot for lead qualification

AI chatbots read every enquiry, answer common questions, qualify leads against your criteria, and pass hot ones straight to you. 24/7 AI coverage on every channel.

Kanban sales pipeline

Drag and drop deals through custom pipeline stages. See exactly where every lead sits at a glance, from cold to closed.

Upgrade

AI-powered instant booking system

An AI booking system that lets customers book straight into your calendar. Take deposits upfront, ask AI qualifying questions, set buffer times per service.

Upgrade

Marketing automation

Trigger sequences on any event. Nurture cold leads, follow up warm ones, re-engage lost deals, all hands off.

Upgrade

Call recording & compliance

Every voice call recorded with compliant consent. Searchable, retainable and available for coaching, QA and audit.

Live reporting & dashboards

Real time dashboards on every lead, deal, campaign and channel. Know exactly what is working and where the money is going.

UK GDPR ready

Data stored securely, ICO registered infrastructure, full data export on request, and you keep your database if you leave.

Pricing model

What's in the core plan. What unlocks on upgrades.

Transparent tiers. You get the core CRM with every UpScale campaign, and only pay more when you actually need the advanced tooling.

Core plan Included with every campaign
  • Customer database and contact management
  • Kanban sales pipeline
  • Unified inbox: voice, SMS, WhatsApp and email
  • Basic reporting and dashboards
  • UK GDPR compliant data ownership
  • Full export, yours to keep
Upgrade tiers Priced by what you use
  • AI-powered booking system with deposits
  • AI chatbots for 24/7 lead qualification
  • AI auto-replies across every channel
  • Call recording and compliance suite
  • Advanced marketing automations
  • Priority support and onboarding
Not sure which tier you need? Book a 20 minute call and we'll scope it around your business.
Omnichannel messaging

Voice, SMS, WhatsApp and email. From one inbox.

Different leads reply on different channels. Some pick up the phone, some only respond to a text, some only check WhatsApp, some are email first. The UpScale CRM gives you one threaded inbox for all four, so your team never has to switch tabs, log into another app, or copy a conversation between platforms.

Voice calls flow through the CRM with automatic recording. SMS and WhatsApp arrive next to email in the same conversation thread. Every message is logged against the contact, so any team member can pick up where the last one left off.

  • Voice calls with automatic recording and transcription
  • SMS text messages, sent and received in-app
  • WhatsApp Business integration
  • Email, threaded per contact with two way sync
  • Templates, snippets and canned responses
  • Schedule sends, trigger by workflow, or reply live
Unified inbox
📞
Voice call, 4 min 12 secRecorded · transcribed
💬
SMS: "Sounds good, when can you come out?"2 minutes ago
WhatsApp: Photo attachmentRead at 14:22
Email: Quote confirmationDelivered · opened 3×
AI chatbot for business

The AI chatbot that qualifies leads. Even at 3am.

Half the enquiries you get come outside business hours. The rest ask the same handful of questions over and over. The UpScale AI chatbot handles both, so you only ever pick up the phone for a lead who is genuinely hot.

Our AI chatbot reads inbound messages on every channel (SMS, WhatsApp, web chat, Facebook Messenger), answers the standard questions using your own AI knowledge base, qualifies the lead against your ideal customer criteria, and passes only the ready to buy ones straight through to you. It's the AI CRM feature that pays for itself in the first month.

  • Trained on your own FAQ, pricing and service details
  • Qualifies against your ideal customer criteria
  • Handles enquiries on SMS, WhatsApp, web chat and Facebook
  • 24/7 coverage with instant response times
  • Escalates hot leads to your team in seconds
  • You review, tune and control every reply
AI conversation
Hi, do you do full house rewires? Roughly what does it cost?
UpScale AI Yes, full rewires are one of our specialities. Rough pricing depends on property size and complexity, but a typical 3 bed semi is £3,500 to £5,500. Want me to book a free survey? Sent 12 seconds later
Yeah sounds good, is Friday possible?
UpScale AI Friday looks open. 9am or 2pm? A quick postcode + name and I'll get you booked in. Handing over to your team the moment the deposit lands
AI booking system

The AI booking system. Customers book themselves and pay the deposit.

Manual scheduling is a bottleneck. The four emails to agree a time, the two follow ups when they ghost you, the missed slot when they don't show. The UpScale AI booking system removes all of it.

You embed the AI booking widget on your landing pages. Customers pick a time from your live calendar, answer AI qualifying questions, and pay a deposit or booking fee upfront. It syncs to your calendar, sends the confirmation, and starts the AI-powered reminder sequence. You wake up to a fully paid, pre-qualified appointment.

  • Live calendar sync (Google, Outlook, iCal)
  • Take deposits or booking fees via Stripe or GoCardless
  • Qualifying questions before the booking is confirmed
  • Automatic SMS + email reminders to reduce no shows
  • Buffer times, availability windows, round robin routing
  • Rescheduling and cancellation flow built in
Pick a time
M
T
W
T
F
S
S
14
15
16
17
18
19
20
21
22
23
24
25
26
27
9:00
10:30
14:00
Full reporting suite

See every lead. Every deal. Every recorded call.

You can't improve what you can't measure. The UpScale CRM gives you live dashboards on every metric that matters: leads by source, cost per lead, cost per booked customer, deal conversion by stage, channel performance, team response times and revenue attribution.

Every voice call is recorded and searchable with a compliant consent notice on connect. Recordings are retained per your data policy, tagged against the contact and deal, and available for compliance audits, sales coaching and quality assurance.

  • Real time dashboards on leads, deals, revenue and campaigns
  • Cost per lead and cost per customer, per channel
  • Call recordings with searchable transcripts
  • Team performance: response times, close rates, activity
  • Export to CSV, Excel or your BI tool of choice
  • Custom reports built for you on request
This month at a glance
1,483
Leads YTD
£47
Avg. cost per lead
27%
Lead to booked
4.6×
ROAS
Frequently asked

Common questions about the CRM.

Is the CRM really included, or is it an upsell?

The core CRM plan is genuinely included with every UpScale lead generation campaign. That covers the contact database, sales pipeline, unified inbox for voice calls, SMS, WhatsApp and email, basic reporting and full data ownership. If you want the instant booking system with deposits, AI chatbots and auto-replies, call recording and compliance, advanced marketing automation or priority support, those unlock on paid upgrades. Pricing is transparent and there is no lock in contract.

What is in the core plan vs the paid upgrades?

Core plan (included with every campaign): customer database, kanban sales pipeline, unified inbox for voice calls, SMS, WhatsApp and email, basic reporting, and UK GDPR compliant data ownership.

Paid upgrades: instant booking with deposits, AI chatbots and auto-replies, call recording and compliance suite, advanced marketing automations, priority support, and additional resources or integrations. Pricing scales with what you actually use.

What communication channels does the CRM support?

Voice calls, SMS text messages, WhatsApp and email, all from a single inbox. Every conversation is threaded per contact, and outgoing messages can be scheduled or triggered by workflows. Voice calls are recorded automatically for compliance and coaching.

Do I own my customer data?

Yes. Every lead we deliver plus every contact you add is yours. Full export is available on request, and if you ever stop working with UpScale you keep your database. UK GDPR aligned throughout.

Is this an AI CRM?

Yes. The UpScale CRM is AI-powered end to end. AI chatbots read and answer inbound enquiries on SMS, WhatsApp, web chat, Facebook Messenger and email 24/7. AI qualifies every lead against your criteria before it reaches your team. The AI booking system asks qualifying questions and takes deposits. AI-driven automations trigger follow-ups on any customer event. AI features are included on the upgrade tiers so you only pay for what you use.

How does the AI chatbot for lead qualification work?

The AI chatbot reads inbound enquiries from every channel (SMS, WhatsApp, web chat, Facebook Messenger), answers the common questions using your own knowledge base, qualifies the lead against your ideal customer criteria, and only escalates hot ones to you. It runs 24/7 so you never miss an out of hours enquiry, and every reply is tuneable and reviewable.

How does the AI booking system work?

The AI booking system embeds on your landing pages and syncs to your calendar (Google, Outlook, iCal). Customers pick a time, answer AI qualifying questions, and pay a deposit or booking fee via Stripe or GoCardless upfront. AI-driven SMS and email reminders reduce no shows. You can set buffer times, availability windows and round robin routing.

Are call recordings compliant?

Yes. Every recorded call includes a compliant consent notice on connect. Recordings are stored securely, are searchable, and can be retained per your data policy. Useful for compliance audits, QA and sales coaching.

Ready to see the CRM in action?

Book a free 20 minute discovery call. We'll walk you through the platform, talk about your business, and tell you straight whether UpScale is the right fit.

Book a Discovery Call