Privacy, Cookies & Terms

1. Privacy Policy

1.1 Who we are

This Privacy Policy applies to Upscale Lead Marketing Ltd ("Upscale", "we", "us", "our"), a company registered in England & Wales with company number 17139581. We act as a data controller for personal data collected through this website (upscaleleadmarketing.co.uk).

If you have questions about how we handle your data, you can contact us at hello@upscaleleadmarketing.co.uk.

1.2 What data we collect

We collect personal data in a few different ways depending on how you interact with us:

• Website visitors: If you accept analytics cookies, we collect anonymised data about your visit: IP address (truncated), browser type, device, pages visited, time on site, referring source. If you reject analytics, none of this is collected.
• Booking a discovery call: When you book via Google Calendar, you provide your name, email and any details you choose to share. This data is held by Google on our behalf and used to schedule and conduct the call.
• Becoming a client: If you engage our services, we collect business and contact information needed to deliver the engagement: company name, billing details, brief information, campaign assets and performance data.
• Prospect data: For B2B clients, we generate and process prospect lists of business decision makers as part of campaign delivery. This data is processed under your instructions and to the standards set out in our service contract.

1.3 How we use your data

We use your personal data for the following purposes:

• To deliver our services, responding to enquiries, conducting discovery calls, running campaigns, reporting and invoicing.
• To improve the website, understanding how visitors use the site and where to focus improvements.
• To communicate, sending you operational messages, replying to questions, and (with your consent) marketing content.
• To comply with our legal obligations, tax records, contractual records, dispute resolution.

1.4 Legal basis for processing

We process your personal data under one or more of the following lawful bases:

• Performance of a contract, where we need to process data to deliver our services to you.
• Legitimate interests, for running our business, improving our website, and contacting business decision makers about relevant services (where this doesn't override your rights).
• Consent, for non essential cookies, marketing communications, and any case where consent is the most appropriate basis.
• Legal obligation, for tax, accounting and statutory record keeping.

1.5 Who we share data with

We never sell your personal data. We share it only with trusted third party processors needed to operate our business:

• Google, for Google Analytics 4, Calendar (bookings) and related services.
• Meta Platforms Ireland Ltd, for the Meta Pixel (loaded only after you accept cookies) so we can measure Facebook and Instagram ad performance.
• Vercel, our website hosting and analytics provider.
• Payment processors, for handling invoicing and payments under client engagements.
• Email and communications providers, for sending operational emails and (with consent) marketing.
• Professional advisers, accountants, lawyers and similar, where strictly necessary.

All processors are bound by contractual confidentiality and data protection obligations.

1.6 How long we keep your data

We hold personal data only for as long as we need it for the purposes set out above, or as required by law:

• Website analytics: standard Google Analytics retention (up to 14 months) or shorter where configurable.
• Prospects and leads who don't become clients: 2 years from the last interaction, unless you ask us to delete sooner.
• Client records: for the duration of the engagement plus 7 years after, required by UK tax, accounting and contractual standards.
• Booking enquiries that don't proceed: 12 months.

1.7 Your rights

Under UK GDPR you have the following rights regarding your personal data:

• Access, to request a copy of the data we hold about you.
• Rectification, to correct inaccurate or incomplete data.
• Erasure, to request deletion (subject to legal retention requirements).
• Restriction, to limit how we process your data.
• Portability, to receive your data in a portable format.
• Objection, to object to processing based on legitimate interests or direct marketing.
• Withdrawal of consent, where processing is based on consent.
• Complaint to the ICO: you can complain to the UK Information Commissioner's Office at ico.org.uk if you believe we've mishandled your data.

To exercise any of these rights, email hello@upscaleleadmarketing.co.uk. We'll respond within 30 days.

1.8 International data transfers

Some of our processors (notably Google and Vercel) are based outside the UK and EEA. Where data is transferred internationally, it's covered by appropriate safeguards such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, or processors' own adequacy mechanisms.

1.9 Security

We use industry standard security measures, encrypted connections, restricted access controls, secure cloud infrastructure, to protect personal data from unauthorised access, loss or misuse. No system is perfectly secure, but we take it seriously.

1.10 Updates to this policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of the page reflects the most recent revision. Material changes will be flagged on the homepage or by direct communication to clients.

2. Cookies Policy

2.1 What are cookies?

Cookies are small text files stored on your device by websites you visit. They allow sites to remember your preferences, understand how their site is used, and (in some cases) target advertising. We use them for one thing only: understanding how visitors use our site so we can improve it.

2.2 What cookies we use

We currently use the following cookies and similar technologies:

The Meta Pixel is the only advertising cookie we currently load. We do not use LinkedIn Insight, TikTok Pixel or other third party tracking tags. The Meta Pixel is never loaded before you accept, so if you reject or ignore the banner no data reaches Meta at all.

2.3 How we use cookies

When you first arrive on our site, you'll see a cookie banner. You can:

• Accept, we'll load Google Analytics 4, Vercel Analytics and the Meta Pixel so we can understand site usage and measure our ad performance. Cookies are stored on your device for up to 24 months.
• Reject, no analytics or marketing cookies are stored on your device and the Meta Pixel never loads. Your preference is remembered (in a small necessary cookie) so we don't ask again.

Transparency note: we use Google's Consent Mode v2. If you reject (or ignore the banner), Google Analytics still loads but in a strictly cookieless mode. It sends anonymous, aggregated pings (no IP, no identifiers, no cookies) that Google uses to give us a rough headline traffic count. Nothing is stored on your device, and nothing can be tied back to you personally.

2.4 Managing your preferences

Changed your mind? You can reset your cookie preference here:

You can also clear cookies in your browser settings. Each browser handles this slightly differently, see allaboutcookies.org for guides.

2.5 Updates to this policy

If we add new cookies or change what existing ones do, we'll update this page and reset existing consent so you can review and reconfirm your preference.

3. Terms of Service

3.1 Agreement to these terms

By accessing or using upscaleleadmarketing.co.uk you agree to these Terms of Service. If you don't agree, please don't use the site. If you engage Upscale as a client, separate service contracts will set out specific commercial terms, those contracts take precedence over these general terms for paid engagements.

3.2 About us

Upscale Lead Marketing Ltd is registered in England & Wales (company number 17139581). We provide done for you lead generation services for B2C and B2B businesses, including paid advertising, landing page development, lead qualification, follow up automation, AI cold email and LinkedIn outreach. Contact: hello@upscaleleadmarketing.co.uk.

3.3 Use of the website

You may use this site for legitimate purposes, reading our content, learning about our services, booking a discovery call. You may not:

• Use the site in a way that breaks any applicable law.
• Attempt to interfere with normal site operation, security or hosting infrastructure.
• Scrape, copy or republish substantial parts of our content for commercial purposes without permission.
• Use the site to transmit malware, spam or other harmful content.

3.4 Our services

The website describes what we offer, but specific deliverables, timelines and fees are set out in individual service contracts and Statements of Work agreed with each client before work begins.

While we apply experience, best practice and continual optimisation to every engagement, we do not guarantee specific lead volumes, conversion rates or sales outcomes. Lead generation results depend on factors outside our control, market conditions, competition, your offer, your sales process, your follow up and many others. Past performance is not a guarantee of future results.

3.5 Client responsibilities

If you engage Upscale, you agree to:

• Provide accurate, complete information about your business, market and goals.
• Comply with all laws and regulations applicable to your industry, including but not limited to advertising standards, financial services rules, healthcare advertising restrictions, and data protection law.
• Approve campaign assets and copy before launch, where approval is requested.
• Pay invoices in line with the agreed terms.
• Follow up on the leads we deliver in good faith, results require you to actually contact and convert the leads we provide.

3.6 Intellectual property

Our IP: The Upscale brand, website content, processes, methodologies, templates and proprietary tools remain our intellectual property. Engagement with Upscale grants you a licence to use the deliverables produced for you, but doesn't transfer ownership of our underlying frameworks or systems.

Your IP: Any data, brand assets or content you provide remain yours. We use them only for the agreed engagement and don't claim ownership.

Generated assets: Specific assets we create for you (landing pages, ad creative, copy) are licensed to you for use in your business. They may not be resold or sublicensed to third parties.

3.7 Confidentiality

We treat your business information, campaign data, results and trade secrets as confidential. We won't share them with third parties except to deliver the engagement (e.g. ad platforms) or where legally required.

3.8 Liability

Nothing in these terms excludes liability for death, personal injury, fraud, or anything that can't be excluded under English law.

Subject to that, our total liability to you for any claim arising out of or relating to our services or this website is limited to the fees paid by you to Upscale in the six (6) months immediately preceding the event giving rise to the claim.

We're not liable for indirect, consequential, or special losses, including loss of profits, revenue, goodwill, business opportunity or anticipated savings, even if we knew such losses were possible.

3.9 Third party platforms

Our services involve third party platforms (Google, Meta, LinkedIn, payment processors, ad networks, CRM tools). Those platforms have their own terms, fees and acceptable use policies that you'll need to comply with directly. We're not responsible for changes in third party platform behaviour, pricing or policy enforcement.

3.10 Termination

Client engagements end according to the notice provisions in the relevant service contract. After termination, certain obligations, confidentiality, IP, liability limitations, survive.

3.11 Governing law

These terms and any disputes arising from them are governed by the laws of England & Wales. You and we agree to submit to the exclusive jurisdiction of the courts of England & Wales.

3.12 Changes to these terms

We may update these terms occasionally. Material changes will be notified to active clients in writing. The "last updated" date at the top of the page reflects the latest revision.

3.13 Contact

Questions about these terms? Email hello@upscaleleadmarketing.co.uk.