Lead generation, straight from the operators.
No fluff guides, UK benchmarks, case studies and hot takes from a Manchester lead generation agency. Written by the people who actually build the campaigns.
Harvard Business Review timed how quickly 2,241 companies replied to new enquiries. Firms that responded within an hour were nearly 7 times more likely to qualify the lead. What the research found, where the 5 minute rule comes from, and a simple speed to lead system you can set up this week.
Read the guide Benchmarks£8 to £150UK cost per lead by sector UK Cost Per Lead by Sector: 2026 BenchmarksWhat a lead really costs in 2026. UK cost per lead benchmarks for clinics, dentists, trades, solar, legal and accountants, and how to judge yours.
Read the guide GuideMeta vs GoogleWhich ad platform suits you Meta Ads vs Google Ads: Which Works for Your Business?Meta Ads or Google Ads? How each one finds customers, which suits your business, how to split budget between them, and the mistakes that waste spend.
Read the guide Comparison3 optionsIn house, agency or freelancer In House vs Agency vs Freelancer: How to Actually ChooseShould you hire in house, use a freelancer or an agency for lead generation? Real UK costs, the pros and cons of each, and the questions to ask first.
Read the guide Sector Playbook🔧Meta Ads for UK Plumbers Meta Ads for Plumbers: The 2026 Playbook (UK)A practical guide for UK plumbing and heating firm owners. CPL benchmarks by service (boiler, bathroom, emergency, heat pump), Gas Safe and ASA compliance, the emergency vs planned funnel split, the £7,500 Boiler Upgrade Scheme angle, and how to stop paying £120 per lead shared with three other firms.
Read the guide Sector Playbook20%Meta Ads for UK Tenancy Deposit Claim Firms Meta Ads for Tenancy Deposit Claim Firms: The 2026 Playbook (UK)A practical guide for UK tenancy deposit claim solicitors and Claims Management Companies. The eligibility filter that unlocks 20% conversion rates (4 to 10x sector average), SRA and CMR compliance boundaries, and a real client case study (Rental Deposit Claim Specialists) showing what the system delivers at scale.
Read the guide Sector Playbook☀️Meta Ads for UK Solar Installers Meta Ads for Solar Installers: The 2026 Playbook (UK)A practical guide for UK solar installer owners. CPL benchmarks by service (residential, battery, EV, commercial), MCS and ASA compliance on savings claims, creative that converts, the battery and EV upsell play, and how to stop paying £120 per lead shared with three competitors.
Read the guide Sector Playbook20xMeta Ads for UK Dentists Meta Ads for Dentists: The 2026 Playbook (UK)A practical guide for UK private dentists. CPL benchmarks by treatment (Invisalign, implants, cosmetic, whitening), GDC and ASA compliance boundaries, creative that converts, the NHS to private trap, and the high ticket play that turns £30 clicks into £5,000 treatment plans.
Read the guide Sector Playbook£150k+Meta Ads for UK Aesthetics Clinics Meta Ads for Aesthetics Clinics: The 2026 Playbook (with Real Numbers)A practical guide for UK aesthetics clinic owners. Real CPL benchmarks (£10 to £12 vs sector £25 to £40), ASA compliance boundaries, creative that converts, retention plays, and a real Fab Clinic case study delivering £150k+ annual revenue from £500/month of ad spend.
Read the guide Cornerstone Guide2026UK Lead Generation Playbook The Complete Guide to Lead Generation for UK Businesses (2026)Everything UK B2C and B2B business owners actually need to know about lead generation in 2026. The channels that work, what they cost, how to qualify leads, the follow up gap killing 78% of pipelines, and the 7 mistakes most UK businesses are still making.
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