Stop paying £60 to £120 per shared lead sold to four competitors. Exclusive residential solar, battery storage, EV charger and commercial solar enquiries, sent only to your business, with home ownership and roof suitability filtered upfront. Built for UK MCS certified installers.
Book a Discovery CallEach service gets its own funnel: separate ad creative, dedicated landing page, service specific qualifying form, and a follow up sequence tuned to that buyer journey.
Avg. install: £5,000 to £10,000
The core service. 3.5kW to 6kW systems typical. Homeowner focused, high consideration, strong retargeting opportunity.
Avg. install: £3,500 to £8,000
Tesla Powerwall, Fox ESS, GivEnergy. Standalone add on or bundled with solar. Rapid growth segment.
Avg. install: £9,000 to £15,000
The highest margin standard package. Ties together solar generation and evening consumption. Finance sells well.
Avg. install: £700 to £1,500
Zappi, myenergi, Ohme. Lower ticket but excellent cross sell into solar and battery. Fast qualifying, fast install.
Avg. install: £6,500 to £12,000
Growing segment as EV adoption spikes. Same appointment, one install team, tighter margins for you.
Avg. install: £8,000 to £14,000
Premium installs, new build friendly, better aesthetics. Higher margin, less competition, right for the design led homeowner.
Avg. install: £8,000 to £15,000
Adjacent service growing fast under UK Boiler Upgrade Scheme. Cross sell to existing solar customers works especially well.
Avg. install: £15,000 to £150,000+
SMEs and industrial roofs. Longer sales cycle, dedicated commercial funnel, needs proper case study proof.
Six moving parts, designed around the way UK homeowners actually choose a solar installer.
Separate campaigns per service (residential solar, battery, EV, commercial), geo fenced to your install radius, with creative built around real energy bill savings (substantiated) and MCS certified quality.
One page per service, with system size options, transparent from pricing, finance calculator (0% APR), installer credentials (MCS, RECC, HIES) and a service specific quote request form.
Form captures ownership status, roof type and condition, current electricity bill and install timeline. The sales team gets a one line summary so quote calls open with real context, not a cold start.
SMS confirmation within seconds, email with brochure and finance details, self service link to book a free survey slot. Most installers take 24 to 48 hours to call back, you'll respond in under 60 seconds.
24 hour and 1 hour SMS and email reminders, plus a re engage flow for missed surveys. Optional deposit or refundable holding fee on commercial jobs. No show rates typically drop from 30 percent to under 10 percent.
Automated post install nurture, cross sell campaigns to existing solar customers for battery or EV upgrades, and annual system health check reminders. Turn one install into three over the customer lifetime.
Benchmarks our installer clients tend to hit once campaigns settle in. Your numbers will vary depending on service mix, install radius and ad spend.
Typical cost per qualified solar enquiry (shared broker leads run £60 to £120)
Every lead sent only to your business, never resold to competitors
Survey no show rate with our reminder flow (industry avg 25 to 35%)
From kick off call to live campaign
The questions we hear most often on a first call with a solar installer director or sales lead.
Residential solar panel installations, battery storage (Tesla Powerwall, Fox ESS, GivEnergy), solar plus battery bundles, EV charger installations, solar carports, in roof solar systems, air source heat pumps (adjacent), and commercial solar for SMEs and industrial buildings. We build the funnel around whichever service is your highest margin or most in demand.
Yes. All creative respects MCS certification claims (only made when accurate), RECC or HIES consumer code requirements, and ASA CAP Code on energy savings claims (substantiated with basis, not vague guarantees). No misleading return on investment claims, no fake urgency around government schemes, and proper handling of finance and 0% APR messaging under Consumer Duty.
UK solar CPLs typically run £15 to £40 for well built Meta campaigns depending on average system size and region. Sector average via shared lead brokers is £60 to £120 per shared enquiry (sold to 3 or 4 competitors). We deliver exclusive, pre qualified enquiries at a fraction of that cost, with home ownership and roof suitability filtered upfront.
Three things. One, the landing page form asks qualifying questions upfront (own or rent, roof type and condition, current electricity bill, ready to install timeline). Two, we filter out non homeowners and unsuitable roofs before submission. Three, the system sends instant SMS follow up so the sales team reach the buyer while intent is highest. Non qualifying leads never make it to your team.
Yes. Solar installers typically work a 20 to 50 mile radius from base. We tightly geo fence ads to that catchment, ignoring the rest of the UK entirely. Multi region installers get separate campaigns per region so leads route to the right team automatically.
Seven days from kick off. We build the landing page (one per service or bundle), set up qualifying form with home ownership and roof filter, install tracking on your existing CRM or the UpScale CRM, design the SMS and email follow up flow, get all creative through compliance review, and go live. Most installers see their first qualified survey booked within 48 hours.
Book a free 20 minute discovery call. We'll talk about your business, your service mix, your install radius and whether we're the right fit. No pressure, no hard sell. Read our Meta Ads for Solar Installers playbook for a full breakdown of the system.
Book a Discovery Call