Pre qualified solar enquiries, direct to your installer team.
Stop paying £60 to £120 per shared lead sold to four competitors. Exclusive residential solar, battery storage, EV charger and commercial solar enquiries, sent only to your business, with home ownership and roof suitability filtered upfront. Built for UK MCS certified installers.
Built around the installs that actually pay your team.
Each service gets its own funnel: separate ad creative, dedicated landing page, service specific qualifying form, and a follow up sequence tuned to that buyer journey.
Residential Solar Panels
Avg. install: £5,000 to £10,000The core service. 3.5kW to 6kW systems typical. Homeowner focused, high consideration, strong retargeting opportunity.
Battery Storage
Avg. install: £3,500 to £8,000Tesla Powerwall, Fox ESS, GivEnergy. Standalone add on or bundled with solar. Rapid growth segment.
Solar + Battery Bundles
Avg. install: £9,000 to £15,000The highest margin standard package. Ties together solar generation and evening consumption. Finance sells well.
EV Chargers
Avg. install: £700 to £1,500Zappi, myenergi, Ohme. Lower ticket but excellent cross sell into solar and battery. Fast qualifying, fast install.
Solar + EV Charger Bundles
Avg. install: £6,500 to £12,000Growing segment as EV adoption spikes. Same appointment, one install team, tighter margins for you.
In Roof Solar
Avg. install: £8,000 to £14,000Premium installs, new build friendly, better aesthetics. Higher margin, less competition, right for the design led homeowner.
Air Source Heat Pumps
Avg. install: £8,000 to £15,000Adjacent service growing fast under UK Boiler Upgrade Scheme. Cross sell to existing solar customers works especially well.
Commercial Solar
Avg. install: £15,000 to £150,000+SMEs and industrial roofs. Longer sales cycle, dedicated commercial funnel, needs proper case study proof.
A system built for UK solar installers.
Six moving parts, designed around the way UK homeowners actually choose a solar installer.
Service specific Meta & Google ads
Separate campaigns per service (residential solar, battery, EV, commercial), geofenced to your install radius, with creative built around real energy bill savings (substantiated) and MCS certified quality.
Service landing pages
One page per service, with system size options, transparent from pricing, finance calculator (0% APR), installer credentials (MCS, RECC, HIES) and a service specific quote request form.
Homeowner & roof qualification
Form captures ownership status, roof type and condition, current electricity bill and install timeline. The sales team gets a one line summary so quote calls open with real context, not a cold start.
Speed to lead automation
SMS confirmation within seconds, email with brochure and finance details, self service link to book a free survey slot. Most installers take 24 to 48 hours to call back, you'll respond in under 60 seconds.
Survey no show reduction
24 hour and 1 hour SMS and email reminders, plus a re engage flow for missed surveys. Optional deposit or refundable holding fee on commercial jobs. No show rates typically drop from 30 percent to under 10 percent.
Cross sell & retention flow
Automated post install nurture, cross sell campaigns to existing solar customers for battery or EV upgrades, and annual system health check reminders. Turn one install into three over the customer lifetime.
What good looks like for UK solar installers.
Benchmarks our installer clients tend to hit once campaigns settle in. Your numbers will vary depending on service mix, install radius and ad spend.
Some of the businesses we've generated leads for
From clinics and trades to legal firms and motor dealers.
You'll speak with Lewis or SofiaCo founders of Upscale
Prefer email? hello@upscaleleadmarketing.co.uk
Installer owners ask us this a lot.
The questions we hear most often on a first call with a solar installer director or sales lead.
What solar services do your campaigns target?
Residential solar panel installations, battery storage (Tesla Powerwall, Fox ESS, GivEnergy), solar plus battery bundles, EV charger installations, solar carports, in roof solar systems, air source heat pumps (adjacent), and commercial solar for SMEs and industrial buildings. We build the funnel around whichever service is your highest margin or most in demand.
Are the Meta ads MCS, RECC and ASA compliant?
Yes. All creative respects MCS certification claims (only made when accurate), RECC or HIES consumer code requirements, and ASA CAP Code on energy savings claims (substantiated with basis, not vague guarantees). No misleading return on investment claims, no fake urgency around government schemes, and proper handling of finance and 0% APR messaging under Consumer Duty.
How much does a solar installation lead cost?
UK solar CPLs typically run £15 to £40 for well built Meta campaigns depending on average system size and region. Sector average via shared lead brokers is £60 to £120 per shared enquiry (sold to 3 or 4 competitors). We deliver exclusive, pre qualified enquiries at a fraction of that cost, with home ownership and roof suitability filtered upfront.
How do you filter out tyre kickers and non homeowners?
Three things. One, the landing page form asks qualifying questions upfront (own or rent, roof type and condition, current electricity bill, ready to install timeline). Two, we filter out non homeowners and unsuitable roofs before submission. Three, the system sends instant SMS follow up so the sales team reach the buyer while intent is highest. Non qualifying leads never make it to your team.
Can you target by specific postcode catchment or region?
Yes. Solar installers typically work a 20 to 50 mile radius from base. We tightly geofence ads to that catchment, ignoring the rest of the UK entirely. Multi region installers get separate campaigns per region so leads route to the right team automatically.
How quickly can you get a solar campaign live?
Five working days from kick off. We build the landing page (one per service or bundle), set up qualifying form with home ownership and roof filter, install tracking on your existing CRM or the Upscale CRM, design the SMS and email follow up flow, get all creative through compliance review, and go live. Most installers see their first qualified survey booked within 48 hours.
We generate leads across the UK
Campaigns built for each sector's buyers, rules and seasons.
Services: B2C lead generation, B2B lead generation and our AI CRM. Locations: Manchester, London and UK wide.
Want your install team booked weeks ahead too?
Book a free 30 minute discovery call. We'll talk about your business, your service mix, your install radius and whether we're the right fit. No pressure, no hard sell. Read our Meta Ads for Solar Installers playbook for a full breakdown of the system.