Cladding work from homeowners and the firms that hire you.
Stop waiting on tenders and word of mouth. We run Meta and Google ads that bring homeowners wanting new cladding or render straight to you, and cold email and LinkedIn outreach that books meetings with main contractors, developers and building managers. Every lead is yours alone.
Why cladding work comes in fits and starts.
If you’ve relied on tenders, lead sites or word of mouth and still had quiet spells, you’re not alone. Here’s what usually goes wrong.
Waiting on tenders
Commercial work arrives through tenders you hear about late, so you’re one of several prices on a project someone else shaped.
Shared leads, racing to the bottom
Lead sites sell the same homeowner enquiry to several firms, so the job goes to whoever quotes lowest.
Quoting the wrong jobs
Without qualifying questions, you drive out to price small repairs when you want whole elevations.
Slow replies lose good enquiries
When you’re on site all day, enquiries wait hours for a call back and homeowners go with whoever answered first.
A pipeline you can’t plan around
A good run of work, then a gap. Without a steady source of enquiries you can’t plan crews or order materials with confidence.
Ads that send people to your homepage
No project photos, accreditations or quote form in sight, so most visitors leave before they ever get in touch.
Homeowner jobs and commercial projects.
Ads bring in the residential work, and outreach opens doors to the contractors and building owners behind the bigger projects.
Composite and timber cladding
Homeowners updating the outside of their home, shown your finished projects in their area.
Render and render systems
Silicone and through coloured render enquiries from homeowners ready for a quote.
External wall insulation
Homeowners who want warmer rooms and a fresh look outside, in one job.
Repairs and replacement
Damaged, dated or failing cladding that needs replacing, often the quickest jobs to win.
Rainscreen and commercial cladding
Meetings with main contractors and developers planning new builds and refurbishments.
Remediation projects
Introductions to building owners, managing agents and housing providers planning remediation work.
Industrial and agricultural
Steel and composite panel work for warehouses, units and farm buildings.
Repeat contractor work
Ongoing relationships with contractors who need a reliable cladding partner on every project.
One system for both kinds of work.
Six parts, run by one team, so homeowner jobs and commercial projects both keep coming in.
Ads for homeowners
Meta and Google ads shown to homeowners in the areas you cover, built around photos of your own finished work.
Project landing pages
A page for each service with your projects, accreditations and reviews, plus a quote form that asks the right questions.
Qualifying questions
Property type, size of the job, timescale and postcode, so you only travel to price the jobs worth having.
Outreach to the firms that hire you
Personalised cold email and LinkedIn messages to main contractors, developers and building managers in your region.
Replies handled for you
Interested replies are followed up and qualified, and meetings are booked straight into your calendar.
Every lead in one place
Homeowner enquiries and contractor conversations in one CRM, with instant alerts so nothing goes cold.
What our clients say about us.
Real reviews from business owners we work with, on our Google profile.
What clients say on Google
Absolutely amazing service from start to finish. You can trust these guys to do a great service and support you every step of the way.
Really impressed with the service. Easy to deal with, and genuinely care about getting results for their clients. Everything was handled professionally from start to finish, and the quality of the leads has been excellent. Would happily recommend them to anyone looking to grow their business.
I have worked with Lewis and Niko for some time now and have over delivered every single time. I find them professional and pleasure to work with I fully recommend them.
Amazing services from Lewis and the team from day one. Couldn't recommend anybody else to help expand and grow your business to the highest level possible.
Some of the businesses we've generated leads for
From clinics and trades to legal firms and motor dealers.
You'll speak with Lewis or SofiaCo founders of Upscale
Prefer email? hello@upscaleleadmarketing.co.uk
Cladding companies ask us this a lot.
The questions we hear most often on a first call with a cladding company.
Do you find residential or commercial cladding work?
Both. Homeowner enquiries come from Meta and Google ads in the areas you cover. Commercial work comes from cold email and LinkedIn outreach to main contractors, developers and building managers. Many cladding companies run both.
Are the leads shared with other cladding companies?
No. Every lead comes from campaigns we run for you and goes only to you. We never share or resell leads.
Can you target just the areas we cover?
Yes. Ads only run in the postcodes or radius you work in, and outreach targets firms with projects in your region.
How quickly can we go live?
Ads go live within 5 working days of your kickoff call. Cold email takes longer, because new mailboxes are warmed up first: outreach starts from week 4, and meetings typically start landing from week 6 to 8.
What do you need from us to get started?
Photos of finished projects, your accreditations, the work you most want, the areas you cover and the kind of firms you’d like to work for. We handle the ads, pages, follow up and outreach.
Can you help us get on more tender lists?
We don’t write tenders, but outreach puts you in front of the people who decide who’s invited to price, so contractors know you before the tender goes out.
We generate leads across the UK
Campaigns built for each sector's buyers, rules and seasons.
Services: B2C lead generation, B2B lead generation and our AI CRM. Locations: Manchester, London and UK wide.
Want a steadier pipeline of cladding work?
Book a free 30 minute discovery call. We’ll talk about the work you want more of, the areas you cover and whether we’re the right fit. No pressure, no hard sell.