When customers ask AI who to choose, make sure it says your name.
More people now ask ChatGPT, Google’s AI Overviews, Gemini and Perplexity who to call, instead of scrolling through links. GEO makes sure those tools understand what you do, where you work and why you’re trusted, so yours is the business they mention.
How AI tools decide who to recommend
AI assistants build their answers from what they can find and trust about you. GEO strengthens each part.
Clear facts it can read
Your services, areas, prices and hours written plainly and marked up, so AI tools understand them.
Signs it can trust
Recent reviews, accreditations and the same details everywhere your business appears.
Mentions elsewhere
Other websites, directories and local press talking about you, not just your own site.
Everything AI looks at, improved
The work behind being the business AI assistants mention.
AI visibility check
We ask the main AI tools the questions your customers ask, and record who they mention today.
Answer ready pages
Service, pricing and FAQ content that answers real questions directly, in plain English.
Structured data
Schema markup so search engines and AI tools can read your services, reviews and locations.
Consistent business details
Your name, address, hours and services matching everywhere they appear online.
Reviews
More recent Google reviews, with replies, because AI tools often draw on them.
Mentions and citations
Directory listings, industry sites and local press that AI tools use as sources.
From invisible to recommended
GEO builds on the same foundations as SEO, then checks the AI answers every month.
Check
We put your customers’ questions to ChatGPT, Gemini, Perplexity and Google, and record who gets mentioned.
Fix
Clear service and FAQ content, structured data and consistent business details across the web.
Build
Reviews, listings and mentions on the sites AI tools use as sources.
Track
The same questions every month, with a report on who gets mentioned and why.
Our own site already turns up in AI style searches
In three months, 82 long, question style searches, the kind AI tools run behind the scenes, brought up our site in Google. A few of them:
Google Search Console for upscaleleadmarketing.co.uk, August to November 2026. Average positions.
You'll speak with Lewis or SofiaCo founders of Upscale
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GEO questions, answered straight.
What business owners ask us most about AI search.
What is GEO?
Generative engine optimisation. It’s the work that helps AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews understand your business and mention it when people ask for a recommendation.
How is GEO different from SEO?
SEO gets you into the list of links. GEO gets you into the answer itself. They share the same foundations, like a fast, clear website and good reviews, so they work best together.
Can you guarantee ChatGPT will recommend us?
No. Nobody controls what an AI tool says. We improve the things they rely on, and we check every month which businesses they mention for your key questions, so you can see what changes.
How do you measure GEO?
We keep a list of the questions your customers ask, put them to the main AI tools each month and record who they mention and which sources they cite. We also track question style searches in Google Search Console.
Is GEO worth it for a local business?
Yes. People now ask AI tools who to call for a plumber, a clinic or an accountant near them. If the AI doesn’t know you, you’re not in the answer.
How long does GEO take?
Changes to your website can be picked up within weeks. Being mentioned consistently builds over a few months, as your reviews and mentions grow.
Show up in search and in the answer
GEO and SEO share the same foundations, and your website is where both start.
Show up on Google when customers search
Technical fixes, local SEO, your Google Business Profile and pages built around real searches.
- Technical and local SEO
- Google Business Profile
- Plain English monthly reports
Fast websites built to win enquiries
Mobile first sites and landing pages with tracking and your CRM connected from day one.
- Mobile first and fast
- Built to convert
- Tracking and CRM built in
Want to know what AI says about you?
Book a free AI visibility check. We’ll ask the main AI tools about your business and your area, and show you who they recommend.