Not shared lead boards. Not tyre-kickers asking for £100 patch jobs when you want £8k roof replacements. Real homeowners with real intent, sent only to you, with instant SMS follow-up so your team isn't glued to the phone. Built specifically for UK roofing companies.
Book a Discovery CallIf you've spent money on Checkatrade, MyBuilder, Yell or generic Google ads and walked away frustrated, you're not alone. Here's what tends to go wrong.
The big lead boards sell the same enquiry to three or four roofers in your area. You're competing on price the moment you call, and the homeowner already has two other quotes lined up.
Generic ad campaigns attract anyone with a leaking gutter. Without proper qualification, your team wastes half their week driving out to estimate jobs that were never going to be profitable.
UK research shows roofing leads are 5x more likely to convert if contacted within 5 minutes. Most roofers are on the roof when an enquiry lands, and by the time they call back, the homeowner has booked someone else.
Most roofing campaigns have no link between an ad click and a booked job. So you can't tell which ad, audience, or landing page actually drove the £6k roof replacement, which means you can't double down.
Demand spikes after storms. Most agencies run fixed budgets that miss the spikes and overspend in the quiet months. You need a system that flexes with the weather.
The ad sends them to your homepage. They don't see your accreditations, recent work or pricing approach. Half of them bounce, the other half submit a generic "contact us" with no detail you can act on.
Five moving parts, all built specifically for the way UK roofing businesses actually win work.
Geo-fenced to your service area. Audiences modelled on the type of homeowner who actually books roof work (older properties, owner-occupied, postcodes with the right house values).
Built around your accreditations (NFRC, CompetentRoofer, Guild of Master Craftsmen), real photos of your previous work, and an enquiry form designed to capture the size and type of job.
Every enquiry filters for job type (whole roof / repair / flat / fascia), property type, urgency and rough timescale. Tyre-kickers are screened out before they reach your phone.
The instant a homeowner submits, they get an SMS thanking them and a link to book a survey slot. You get a notification with all the detail. No more racing to call back from a ladder.
You see cost-per-lead, cost-per-job-won, which ad creatives drove the biggest tickets, and where to scale. Plain English, no jargon, no 60-tab dashboard.
Spend scales up automatically when storm forecasts come through or seasonal demand spikes, and pulls back in quiet months. You get more roof jobs at the right time, and waste less in the slow season.
Benchmarks our roofing clients tend to hit once campaigns settle in. Yours will vary depending on service area, job mix and ad spend.
Typical cost per qualified roofing lead
Qualified leads that turn into a booked survey
From kick-off call to live campaign
Time from enquiry to first SMS contact
The questions we get most often on a first call with a roofing company.
Mostly whole-roof replacements, large repair jobs, flat-roof installs, fascia & soffit work, and insurance-related work after storm damage. We can also generate repair-only leads if that's your model, but most clients prefer to filter for higher-ticket work because that's where the margin is.
No. Every lead we generate is yours and only yours. We don't sell the same enquiry to three or four competing roofers like the big lead resellers, because that race-to-the-bottom is exactly why most roofers hate paying for leads.
UK roofing leads typically come in at £30 to £100 each depending on the job type, location and time of year. Whole-roof and large repair leads sit at the higher end, simple gutter or repair leads at the lower end. We optimise to the lead-to-job-won ratio, not the lead price, because a £80 lead that closes a £6,000 job is cheaper than a £20 lead that goes nowhere.
Roofing demand is genuinely seasonal, with big spikes around autumn and winter storms. We scale ad spend up and down with the weather and the market so you're not paying for cold leads in mid-summer or missing the gold rush after a major storm event. The system flexes with your capacity.
Within seconds. The moment a homeowner submits the form they get an SMS confirming their enquiry, an email with your details, and a slot to choose for a callback. Speed-to-lead is the single biggest factor in whether a roofing lead actually books, and we automate it so your team isn't tied to their phone.
Anywhere in the UK or Ireland. We can tightly geo-fence ads to specific postcodes, a defined drive-time radius from your depot, or specific towns and cities, whichever fits your service area best. If you only cover a 30-mile radius, we only pay to advertise to people in that 30-mile radius.
Book a free 20-minute discovery call. We'll talk about your service area, the type of work you want more of, and whether we're a fit. No pressure, no hard sell.
Book a Discovery Call