Exclusive roofing jobs, ready to book.
Not shared lead boards. Not tyre kickers asking for £100 patch jobs when you want £8k roof replacements. Real homeowners with real intent, sent only to you, with instant SMS follow up so your team isn't glued to the phone. Built specifically for UK roofing companies.
Why most roofer marketing doesn't pay for itself.
If you've spent money on Checkatrade, MyBuilder, Yell or generic Google ads and walked away frustrated, you're not alone. Here's what tends to go wrong.
Shared leads, racing to the bottom
The big lead boards sell the same enquiry to three or four roofers in your area. You're competing on price the moment you call, and the homeowner already has two other quotes lined up.
Tyre kickers and £50 jobs
Generic ad campaigns attract anyone with a leaking gutter. Without proper qualification, your team wastes half their week driving out to estimate jobs that were never going to be profitable.
Slow follow up kills good leads
UK research shows roofing leads are 5x more likely to convert if contacted within 5 minutes. Most roofers are on the roof when an enquiry lands, and by the time they call back, the homeowner has booked someone else.
No tracking, no learning
Most roofing campaigns have no link between an ad click and a booked job. So you can't tell which ad, audience, or landing page actually drove the £6k roof replacement, which means you can't double down.
Seasonal swings handled badly
Demand spikes after storms. Most agencies run fixed budgets that miss the spikes and overspend in the quiet months. You need a system that flexes with the weather.
Generic landing pages
The ad sends them to your homepage. They don't see your accreditations, recent work or pricing approach. Half of them bounce, the other half submit a generic "contact us" with no detail you can act on.
The system that turns clicks into booked roof jobs.
Five moving parts, all built specifically for the way UK roofing businesses actually win work.
Targeted Meta & Google ads
Geofenced to your service area. Audiences modelled on the type of homeowner who actually books roof work (older properties, owner occupied, postcodes with the right house values).
Roofing specific landing pages
Built around your accreditations (NFRC, CompetentRoofer, Guild of Master Craftsmen), real photos of your previous work, and an enquiry form designed to capture the size and type of job.
Built in lead qualification
Every enquiry filters for job type (full roof / repair / flat / fascia), property type, urgency and rough timescale. Tyre kickers are screened out before they reach your phone.
Instant follow up automation
The instant a homeowner submits, they get an SMS thanking them and a link to book a survey slot. You get a notification with all the detail. No more racing to call back from a ladder.
Weekly performance reviews
You see cost per lead, cost per job won, which ad creatives drove the biggest tickets, and where to scale. Plain English, no jargon, no dashboard with 60 tabs.
Ad budget that flexes with demand
Spend scales up automatically when storm forecasts come through or seasonal demand spikes, and pulls back in quiet months. You get more roof jobs at the right time, and waste less in the slow season.
What good looks like for UK roofers.
Benchmarks our roofing clients tend to hit once campaigns settle in. Yours will vary depending on service area, job mix and ad spend.
Some of the businesses we've generated leads for
From clinics and trades to legal firms and motor dealers.
You'll speak with Lewis or SofiaCo founders of Upscale
Prefer email? hello@upscaleleadmarketing.co.uk
Roofers ask us this a lot.
The questions we get most often on a first call with a roofing company.
What kinds of roofing jobs do your leads turn into?
Mostly full roof replacements, large repair jobs, flat roof installs, fascia & soffit work, and insurance related work after storm damage. We can also generate repair only leads if that's your model, but most clients prefer to filter for higher ticket work because that's where the margin is.
Are these shared leads like Checkatrade or HomeAdvisor?
No. Every lead we generate is yours and only yours. We don't sell the same enquiry to three or four competing roofers like the big lead resellers, because that race to the bottom is exactly why most roofers hate paying for leads.
How much does a roofing lead typically cost?
UK roofing leads typically come in at £30 to £100 each depending on the job type, location and time of year. Full roof and large repair leads sit at the higher end, simple gutter or repair leads at the lower end. We optimise to the ratio of leads to jobs won, not the lead price, because a £80 lead that closes a £6,000 job is cheaper than a £20 lead that goes nowhere.
What about seasonal demand and storm spikes?
Roofing demand is genuinely seasonal, with big spikes around autumn and winter storms. We scale ad spend up and down with the weather and the market so you're not paying for cold leads in midsummer or missing the gold rush after a major storm event. The system flexes with your capacity.
How quickly do you follow up with leads?
Within seconds. The moment a homeowner submits the form they get an SMS confirming their enquiry, an email with your details, and a slot to choose for a callback. Speed to lead is the single biggest factor in whether a roofing lead actually books, and we automate it so your team isn't tied to their phone.
What service area can you cover?
Anywhere in the UK or Ireland. We can tightly geofence ads to specific postcodes, a defined drive time radius from your depot, or specific towns and cities, whichever fits your service area best. If you only cover a 30 mile radius, we only pay to advertise to people in that 30 mile radius.
We generate leads across the UK
Campaigns built for each sector's buyers, rules and seasons.
Services: B2C lead generation, B2B lead generation and our AI CRM. Locations: Manchester, London and UK wide.
Want a steadier flow of real roof jobs?
Book a free 30 minute discovery call. We'll talk about your service area, the type of work you want more of, and whether we're a fit. No pressure, no hard sell.