Stop bidding £40 to £120 per shared lead against three other firms. Exclusive boiler install, bathroom fit, emergency call out and heat pump enquiries, sent only to your business, with property type and service urgency filtered upfront. Built for UK Gas Safe registered engineers and heating firms.
Book a Discovery CallEach service gets its own funnel: separate ad creative, dedicated landing page, service specific qualifying form, and a follow up sequence tuned to that buyer journey.
Avg. install: £2,000 to £4,500
Combi, system and heat only replacements. Highest volume acquisition service. Finance, fixed pricing and warranty length win these jobs.
Avg. ticket: £120 to £600
Annual service, breakdown repair, gas safety certificates. Lower ticket but excellent retention doorway into installs and cover plans.
Avg. install: £4,500 to £15,000
Full bathroom fits, wet rooms, ensuites. High margin, longer consideration cycle. Retargeting and gallery led creative sells these.
Avg. install: £3,000 to £8,000
Full system swaps, radiator upgrades, TRV installs, power flushing. Often paired with a boiler swap for a single bigger job.
Avg. ticket: £120 to £450
Leaks, no heating, no hot water, burst pipes. Click to call ads, fast SMS routing to on rota engineer, cash flow gold in winter.
Avg. install: £1,800 to £4,000
Megaflo, unvented cylinder installs and swaps. G3 certified engineers only. Good margin, tight qualifying criteria.
Avg. install: £8,000 to £15,000
MCS certified installs under the £7,500 Boiler Upgrade Scheme grant. Fast growing segment. Grant messaging must follow OFGEM guidance.
Avg. contract: £2,000 to £50,000+
Rented property gas safety, HMO compliance, commercial boiler and heating projects. Longer sales cycle, dedicated commercial funnel.
Six moving parts, designed around how UK homeowners actually choose a plumber, and how emergency work differs from planned work.
Separate campaigns per service line (boiler, bathroom, emergency, heat pump), geo fenced to your van radius, with creative built around real fixed pricing, finance options and Gas Safe credentials.
One page per service. Fixed from prices, finance calculator (0% APR where offered), warranty length, Gas Safe registration number, real photo gallery and a service specific quote or call back form.
Form captures property type, current setup, urgency (today, this week, this month) and budget range. Sales team gets a one line summary so quote calls open with real context, not a cold start.
SMS confirmation within seconds, email with quote pack and warranty details, self service link to book a free survey. Emergency leads route straight to whoever is on rota via SMS or a live call transfer.
24 hour and 1 hour SMS and email reminders, plus a re engage flow for missed surveys. Optional refundable holding fee on larger bathroom or heat pump jobs. No show rates typically drop from 25 percent to under 10 percent.
Automated post install nurture, annual service reminders, cover plan upsell, boiler warranty registration and cross sell to bathroom or heat pump. Turn one boiler swap into three visits over the customer lifetime.
Benchmarks our plumbing and heating clients tend to hit once campaigns settle in. Your numbers will vary depending on service mix, van radius and ad spend.
Typical cost per qualified plumbing enquiry (shared broker leads run £40 to £120)
Every lead sent only to your business, never resold to competitors
Survey no show rate with our reminder flow (industry avg 20 to 30%)
From kick off call to live campaign
The questions we hear most often on a first call with a plumbing firm owner or sales lead.
Boiler installations and replacements (combi, system, heat only), boiler repair and servicing, bathroom installations, wet room fitting, central heating installations and upgrades, power flushing, unvented cylinder installs, radiator upgrades, emergency call outs (leaks, no heating, no hot water), drainage and blockages, gas safety certificates, and air source heat pump installs under the Boiler Upgrade Scheme. We build the funnel around your highest margin or most in demand service.
Yes. All creative respects Gas Safe register requirements (registration number displayed where relevant, no misleading credentialing claims), OFTEC for oil work where applicable, and ASA CAP Code on efficiency claims (substantiated with basis, not vague guarantees). No misleading urgency, no fake pricing, and proper handling of finance and 0% APR messaging under Consumer Duty. All Boiler Upgrade Scheme references follow current OFGEM guidance.
UK plumbing CPLs typically run £8 to £40 for well built Meta campaigns depending on service. Emergency call outs sit at the lower end, boiler installs and bathroom fits at the higher end. Sector average via shared lead brokers is £40 to £120 per shared enquiry (sold to 3 or 4 competitors). We deliver exclusive, pre qualified enquiries at a fraction of that cost, with property type and service urgency filtered upfront.
Two separate funnels. Emergency call outs (leaks, no heating, no hot water) run on urgency creative, high intent Google search alongside Meta, click to call as the primary conversion, and immediate SMS routing to whoever is on rota. Planned work (boiler swaps, bathrooms, heat pumps) runs on Meta with problem aware creative, an educational landing page, a qualifying form, and a survey booking flow. Same infrastructure, two very different playbooks.
Yes. UK plumbers typically work a 10 to 30 mile radius from base. We tightly geo fence ads to that catchment, ignoring the rest of the UK entirely. Multi van firms with multiple depots get separate campaigns per region so leads route to the right engineer team automatically.
Seven days from kick off. We build the landing pages (one per service line), set up the qualifying form with service type and urgency filter, install tracking on your existing CRM or the UpScale CRM, design the SMS and email follow up flow, get all creative through compliance review, and go live. Most plumbers see their first qualified boiler quote booked within 48 hours.
Book a free 20 minute discovery call. We'll talk about your business, your service mix, your van radius and whether we're the right fit. No pressure, no hard sell. Read our Meta Ads for Plumbers playbook for a full breakdown of the system.
Book a Discovery Call