Stop paying for shared broker leads sold to four claim firms at once. Exclusive tenancy deposit claim enquiries, sent only to your firm, with eligibility filtered on the landing page so your intake team only speaks to tenants with viable claims. Same system running for Rental Deposit Claim Specialists at 20% lead to client conversion (4 to 10x the legal sector average).
Book a Discovery CallEach claim type gets its own creative angle and eligibility filter. Your fee earners see only tenants with viable cases and real evidence.
Housing Act 2004
Tenants whose landlord kept part of a protected deposit for disputed cleaning, damage or wear and tear charges. Highest volume claim type.
Statutory damages 1 to 3x
Where landlords never protected the deposit in TDS, DPS or mydeposits. Court can award 1 to 3 times the deposit as damages. High value claims.
30 day rule breaches
Deposits not protected within 30 days of receipt. Even a day late can trigger statutory damages. Common landlord mistake.
Section 213 breach
Landlord protected the deposit but never served the prescribed information within 30 days. Technical breach worth pursuing.
Full 6 year window
Tenants who moved out 2 to 6 years ago and still have viable claims. Underserved segment, less competition, high conversion.
Aggregated cases
Tenants with claims across multiple past tenancies. Higher lifetime value per client, deeper investigation, higher fees.
Evidence led claims
Standard "landlord kept deposit for cleaning" disputes. Well documented inventory and photo evidence typical. Bread and butter case type.
Adjacent legal work
Tenants whose landlord issued invalid section 21 notices while deposit was unprotected. Cross sell opportunity into other tenant rights work.
Six moving parts, designed around the way UK tenants actually decide to pursue a deposit claim.
Meta interest targeting for UK renters 18 to 40, layered with rental property behaviour, recent moves and letting agent signals. Creative hooks around "did your landlord keep your deposit?" that catch tenants in the emotional decision window.
A dedicated page with the four question filter (deposit amount, tenancy dates, scheme status, evidence held) upfront. Non viable claims self exit before submission, so 50 to 70 percent of clicks never reach your intake team.
Every submitted enquiry comes pre scored on viability: claim value estimate, deposit protection status, evidence quality and time within statutory window. Your fee earners open every conversation with real context, not a cold start.
SMS or WhatsApp confirmation within seconds, email with claim process guide, self service link to book an intake call. Most firms take 12 to 48 hours to reply. You'll respond in under 60 seconds while the tenant is still emotionally invested.
14 day retargeting sequence for tenants who visited but didn't submit, showing real client outcomes (with consent), SRA / CMR credentials, and reassurance around no win no fee terms. Tenants often convert on touch 2 or 3.
Weekly reporting on cost per qualified enquiry, cost per signed client, viable vs non viable enquiry split, and fee earner time saved. Every ad and landing page reviewed against SRA Code of Conduct or CMR requirements before it goes live.
Real numbers from Rental Deposit Claim Specialists (our live UK client), plus benchmarks our firms tend to hit once campaigns settle in.
Every enquiry sent only to your firm, never resold to competitors
Lead to client conversion (legal sector average is 2 to 5%)
Better conversion than the sector benchmark, consistently
From kick off call to live campaign
The questions we hear most often on a first call with a claim firm director, senior solicitor or CMC operator.
Unfair deductions from protected deposits (TDS, DPS, mydeposits), unprotected deposit statutory damages under Housing Act 2004 sections 213 to 215, disputed cleaning and damage charges, unreturned deposits after tenancy end, and older claims within the 6 year statutory window. We build the funnel around whichever claim type is your highest margin or most in demand.
Yes. All creative respects SRA Code of Conduct (for solicitor firms), Claims Management Regulation (for CMCs authorised by the FCA), and ASA CAP Code. No guaranteed outcome claims, no misleading success rate statements, transparent fee disclosure, prominent SRA or FCA registration numbers, verified consented testimonials only. Every ad reviewed before it goes live.
Pricing depends on your firm's target claim value, geographic coverage and current lead flow. What we can tell you: we deliver exclusive, pre qualified tenant enquiries at a fraction of shared broker lead costs, with eligibility filtered on the landing page form so your fee earners only speak to viable claims. Full pricing scoped on a discovery call.
Four question eligibility filter on the landing page form: deposit amount, tenancy dates, deposit protection scheme status and evidence held. Tenants without a viable claim self exit the funnel before submission. Filters out 50 to 70 percent of clicks before they reach your intake team. This is the single biggest lever that took Rental Deposit Claim Specialists from 5 percent sector average conversion to 20 percent.
Yes. Meta targeting for UK renters is genuinely accurate: renters 18 to 40, layered with rental property browsing behaviour, recent moves, letting agent app users, and specific cities or student towns. National coverage or regional targeting depending on your firm's coverage area.
Seven days from kick off. We build the landing page with the four question eligibility filter, set up tracking on your existing case management system or the UpScale CRM, design the SMS, WhatsApp and email follow up flow, get all creative through compliance review, and go live. Most firms see their first pre qualified tenant enquiry within 24 to 48 hours.
Book a free 20 minute discovery call. We'll talk about your firm, your current lead flow, your target claim value and whether we're the right fit. No pressure, no hard sell. Read the Rental Deposit Claim Specialists case study or the full sector playbook for the complete breakdown.
Book a Discovery Call