SRA-aligned ad campaigns built specifically for solicitors. No claims-management resellers, no shared lead boards, no leads that have already been quoted by three competing firms. Real case enquiries, with the merits and urgency captured upfront, sent only to your firm.
Book a Discovery CallIf you've spent on claims management resellers, generic Google ads, or a "law firm specialist agency" and walked away frustrated, you're not alone. Here's the usual pattern.
The big aggregators sell the same PI enquiry to three or four firms. By the time you ring back, the claimant has heard from a competitor twice already, and views law firms as interchangeable.
Generic ads bring in claims you can't or won't take. Wrong jurisdiction, wrong injury type, statute-barred matters, vexatious litigants. Wasted hours of consultations that were never going to convert.
Many agencies write "marketing copy" that breaches the SRA Code, fee guarantees, outcome promises, exploiting vulnerability. Firms end up either rewriting everything or risking complaints.
A "contact us" form captures a name and a sentence. Your team then spends 20 minutes per enquiry just working out whether it's a case you'd take. With proper qualification on the form, half the triage work is already done.
Most legal campaigns can't tell you whether the ad spend that drove an enquiry actually produced signed work. So you can't double down on what works, and you keep spending evenly across everything.
Family clients buy differently from conveyancing clients. Lumping them into one landing page means none of them feel they're in the right place. Conversion rates collapse.
Each practice area gets its own funnel, qualifying questions and follow-up sequence. Nothing is generic, everything is signed off with your COLP before it goes live.
Separate campaigns per practice area, with copy and creative reviewed for SRA compliance before launch. No exaggerated claims, no fee guarantees, no manipulative language.
Family law landing page looks and reads differently from PI or conveyancing. Each one shows the relevant accreditations (Resolution, APIL, CQS), team specialisms, and case-type qualifying form.
The enquiry form captures the basics your team needs to triage in 30 seconds: case type, incident date, jurisdiction, urgency, indicative value. No more "please tell us about your matter" black holes.
The moment a client submits, they get an SMS confirming receipt and a clickable link to book a consultation slot. The legal sector wins on speed-to-first-contact like every other, and most firms still take 24 hours to respond.
We track which campaigns, ad creatives and landing pages produced signed work, not just enquiries. The reporting tells you where to put the next pound of ad spend.
Lead data is processed under a written Data Processing Agreement, with the firm as controller and us as processor. Forms include appropriate privilege language. Compliance, not an afterthought.
Each area has its own buyer journey, qualifying questions, intent signals and follow-up sequence. We don't reuse the same template across the firm.
RTA, employer liability, public liability, medical negligence
Divorce, financial remedy, children, cohabitation disputes
Residential sale & purchase, lease extension, remortgage
Will drafting, estate administration, contested probate
Unfair dismissal, settlement agreements, discrimination
Visa applications, sponsorship licences, citizenship
Contract disputes, debt recovery, partnership disputes
Leases, acquisitions, disposals, lease renewals
The questions we hear most often on a first call with a law firm partner or marketing lead.
Yes. Every campaign we run for solicitors is built around the SRA Code of Conduct and Advertising rules. No misleading claims, no fee guarantees, no aggressive comparisons, no exploitation of vulnerable clients, no client testimonials presented as guarantees of outcome. We work with you and your COLP to sign off ad copy before it goes live.
Personal injury, road traffic accident, medical negligence, family and divorce, conveyancing, wills and probate, employment, immigration, commercial litigation and dispute resolution. Each practice area gets its own funnel because the buyer journey, intent signals and qualifying questions are different in each.
Every enquiry filters by case type, jurisdiction, urgency and rough merits. For PI we capture incident date, fault question and injury severity. For family we capture stage of process, urgency and key issues. For conveyancing we capture transaction stage, property type and timescale. Tyre-kickers and out-of-scope cases are filtered before they hit your team's diary.
In PI and a few other areas, yes, the lead-broker model is everywhere and the leads are usually low-quality, recycled, or shared with multiple firms. We don't run that model. Every enquiry we generate goes only to the firm that paid for the campaign, and the visitor's first interaction is with your brand, not a generic claims aggregator.
All lead data is processed under UK GDPR with the firm as data controller and us as processor under a written DPA. We hold a basic level of professional indemnity, hold no special category data unnecessarily, and never share enquiry data with third parties. Forms include legal professional privilege language where relevant.
Highly variable by practice area. Conveyancing tends to be £30 to £80 per qualified enquiry. Family and divorce £40 to £120. Personal injury £50 to £200 depending on injury type. Employment £40 to £100. We optimise to cost per signed retainer, not cost per enquiry, because a £150 lead that signs a £4,000 family case is better economics than a £40 lead that wastes an hour of consultation.
Book a free 20-minute discovery call. We'll talk about your practice areas, your catchment, and whether we're the right fit. No pressure, no hard sell, just a straight answer.
Book a Discovery Call