ABOUT US

Built by people who got tired of bad lead-gen agencies.

UpScale exists because too many businesses get burned by agencies that overpromise, underdeliver, and disappear the moment something stops working. We do things differently.

Manchester-based UK & Ireland clients Founder-led, hands-on
THE STORY

Why we built UpScale.

UpScale Lead Marketing started with a frustration most business owners will recognise: lead-generation agencies that talk a great game in the pitch, take your money for six months, and produce a folder of dashboards but nowhere near the customers you were promised.

Before UpScale, Lewis was a founding team member at a Manchester-based AI company that scaled into a global business, spending years flying out to clients across multiple continents to design, deploy and optimise lead-generation systems in dozens of sectors. From local service providers to international enterprise teams, he saw first-hand what actually worked, what didn't, and where the cracks were in the way most agencies operated.

The pattern kept repeating: big agencies running cookie-cutter campaigns. Freelancers vanishing the moment something broke. Lead brokers selling the same "exclusive" lead to five competitors. The businesses paying for all this were trying to grow, but the people they trusted with their marketing weren't really on their side.

"We started UpScale because we knew there was a better way to do this, one where the agency actually has skin in the game, and the leads are exclusive, qualified, and ready to buy."

Lewis teamed up with Sofia to build an agency around three simple ideas: every lead exclusive to the client who paid for it, every campaign built specifically for that business (no templated nonsense), and direct founder access on WhatsApp, no support tickets, no chat bots, no middlemen.

The first clients were local trades, plumbers, electricians, roofers, builders, the kind of businesses that had been burned the hardest by traditional lead-gen agencies. As word spread, the work grew beyond trades into automotive (Northern Motor Group), agriculture (Tractor Kings), legal services (Rental Deposit Claim Specialists), healthcare (Fab Clinic), and beyond. Most clients have stayed, and most of those have referred others.

In 2026 we expanded into B2B lead generation, AI-powered cold email and LinkedIn outreach with full mailbox infrastructure and reply management, to serve clients selling to other businesses. Same principles, different channels.

Today UpScale is based in Manchester, serving clients across the UK and Ireland. We're still small, still founder-led, and still answering WhatsApps personally. That's by design, it's the reason the work actually works.

WHAT WE BELIEVE

Five things we won't compromise on.

If we couldn't deliver on any of these, we wouldn't take the work. These are non-negotiables, not nice-to-haves.

1

Exclusive leads, always

Every lead we generate is yours and yours alone. Never shared with competitors, never re-sold, never recycled. This is the opposite of how lead brokers operate, and one of the biggest reasons UpScale exists.

2

Direct founder access

Every client gets a private WhatsApp group with Lewis and Sofia. No support tickets, no chatbots, no middlemen. If something breaks or needs to change, you message us. We message back. That's it.

3

Built for your business

No templated campaigns. Every account starts with a deep-dive on your market, your offer and your customers, and the campaigns we build come out of that, not a stock template applied to your logo.

4

Total transparency

You see what we're spending, why, and what it's producing, week by week, in plain English, on a dashboard you can read at a glance. No vanity metrics. No reports designed to hide bad weeks.

5

Skin in the game

Our success only matters if yours does. We don't measure ourselves on "campaigns launched" or "impressions delivered". We measure ourselves on the leads in your pipeline and the deals you close. When the work isn't working, we say so, and we change it.

THE TEAM

The people behind your growth.

Small team, hands-on, accountable. The people you meet in the discovery call are the people running your campaigns.

Lewis, Co-Founder

Lewis

Co-Founder

Founding team member at a Manchester AI company that grew global. Hands-on lead-gen across continents and dozens of sectors. Strategy, client relationships and deliverability.

Sofia, Co-Founder

Sofia

Co-Founder

Operations, campaign delivery and making sure every promise we make on the discovery call gets delivered on. Direct line for every client.

Nikolas Picard, Head of Marketing

Nikolas

Head of Marketing

Runs the campaign engine, ad strategy, creative direction, and the relentless testing that turns budget into booked appointments.

Fabian, Project Lead

Fabian

Project Lead

Works alongside Nikolas to keep ad campaigns moving day-to-day. Briefing creative, scheduling tests, monitoring spend and making sure every change shows up in the numbers that matter.

WHERE WE ARE

Manchester-based. UK and Ireland clients.

We're based in central Manchester but our clients are everywhere from Derry to London. Most engagements are run remotely, but if you're nearby, the kettle's on.

A central Manchester office with a national client base.

Our office sits on Lower Byrom Street in central Manchester, in the heart of the Castlefield area, a few minutes from Deansgate, Spinningfields and Manchester Central. We work primarily remote with clients across the UK and Ireland, with discovery calls held over video and ongoing communication on WhatsApp.

For clients local to Manchester, we're happy to meet in person to plan campaigns or review results, though most engagements never require it.

UpScale Lead Marketing Ltd Lower Byrom Street, Manchester, M3 4FP
Mon to Fri, 9am to 5pm
WORK WITH US

Ready to talk?

Book a free 20-minute discovery call. We'll talk about your business, your market, and whether UpScale is the right fit. No pressure, just a straight answer.

Book a Discovery Call