From an empty diary and word of mouth to a fully booked clinic, every month.
A Meta led paid acquisition engine plus retention automation, turning Lisa's clinic from inconsistent demand into a predictable, plannable business.
£150k+/yr from £500/mo ad spend
Fab ClinicAesthetics & wellness£150,000+ annual revenue from £500/month of ad spend.
Most patients start with the 3 treatment package (£675) and come back for the 6 treatment package (£1,200). Every new patient we bring in via ads becomes recurring revenue, not a one time sale, so the real return grows every time they book again.
Real Meta Ads results. Real patient enquiries.
Meta Ads Manager data from a single campaign period. Industry average CPL for aesthetics is £25 to £40. We consistently deliver at less than half.
Let's build the same story for you.
Book a free 30 minute discovery call. We'll run the numbers for your services, your market and your current spend, and tell you straight what's possible.
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How the campaign came together, start to finish.
Word of mouth wasn't enough to keep the diary full.
Running a clinic profitably means running it predictably. You need to know how many new patients are arriving next month, not just hoping. Lisa relied on word of mouth and the occasional organic enquiry. The result was inconsistent: packed weeks, then quiet stretches with unused capacity.
A Meta led acquisition engine with retention on top.
We built a paid social engine bringing new patients in, plus retention automation bringing existing patients back. Treatment specific creative, transparent landing pages, appointment reminders and reactivation sequences, all working together.
£150k+ annual revenue from £6k of ad spend.
A consistent, predictable monthly flow of new patient enquiries at £10 to £12 per lead (industry average is £25 to £40), converting to packages worth £675 to £1,200 each. The diary now stays full week after week, patients come back for repeat packages, and Lisa plans staffing and stock against a known demand baseline instead of a hope.
Seven levers that turned demand into a predictable pipeline.
Meta paid social as primary channel
Visual heavy creative built around Fab Clinic's flagship 3D Facial technology. Real treatments, real outcomes (compliantly), so prospects picture themselves there.
Lookalike audiences from real patients
Meta Lookalikes modelled on Fab Clinic's existing patients, finding new people who look and behave like buyers already trusted the clinic.
Treatment specific ad sets
Split into Skin Care & Cosmetics, Aesthetics & Beauty, and Luxury & Beauty Shoppers. Each has its own creative and audience.
Multi touch retargeting funnel
Healthcare decisions take time. Retargeting keeps the clinic top of mind through the consideration phase for visitors who browsed but didn't book.
Treatment specific landing pages
Transparent pricing, before and after examples (where compliant), credentials on display, one click booking CTA. No mystery, no friction.
Automated appointment reminders
SMS and email touches at the 24 hour and 1 hour marks, cutting no shows so the appointments we book actually happen.
Reactivation sequences to past patients
New treatment promotions, seasonal offers and loyalty programmes, turning the existing patient base into recurring revenue.
The exact funnel in one picture.
Five moving parts. One system. Every new patient flows through it, every past patient gets pulled back in.
Meta Ad
Treatment specific creative served to lookalikes and cold audiences.
Landing page
Transparent pricing, credentials, one click booking CTA.
Booking
Deposit taken, calendar synced, qualifying questions asked.
Reminders
SMS and email at 24 hour and 1 hour, cutting no shows.
Reactivation
Past patients pulled back with new offers and loyalty prompts.
"Our diary used to have gaps. Now we're consistently booked weeks ahead, and a lot of that is new patients who found us through the ads Upscale run. They feel like part of our team, not a separate agency, and our patients are happier for it."
The three Upscale services powering Fab Clinic.
Not just Meta ads. A complete acquisition and retention system with three distinct pillars, all working together.
The Meta and Google paid social engine behind this case study. Bring new customers to your door, predictably and profitably.
Explore B2C Lead Generation Upscale CRMUnified inbox, AI chatbots, instant booking and reactivation automation. Turn every lead into a paying customer.
Explore the CRM Lead Generation for UK BusinessSee how this system adapts to your sector. UK trades, clinics, healthcare and professional services.
Explore UK Lead Generation
You'll speak with Lewis or SofiaCo founders of Upscale
Prefer email? hello@upscaleleadmarketing.co.uk
Everything you might be wondering.
The questions clinic owners most often ask before booking a discovery call with Upscale.
How long does it take to see the first patient enquiries?
Most clinics see the first patient enquiries within 7 to 10 days of the campaigns going live. The predictable monthly flow builds over the first 4 to 8 weeks as the retargeting funnel and reactivation sequences layer on top.
What does something like this cost?
Fab Clinic runs on around £500 per month in Meta ad spend plus our management fee. Pricing depends on your ad budget, treatment mix and geographic reach. On a discovery call we'll scope pricing for your specific clinic.
Are the Meta ads compliant with medical and aesthetics advertising rules?
Yes. All creative respects ASA guidance on medical claims, before and after imagery, and prescription only medicine advertising. We only make claims that can be substantiated and the clinic can defend.
Do I need to already be running Meta ads?
No. Most of our clinic clients started with zero paid advertising experience. We set up the ad account, pixel, audiences, creative and landing pages from scratch.
How does the booking system integrate with my existing calendar?
The Upscale CRM booking system syncs directly to Google Calendar, Outlook or iCal. Deposits are taken via Stripe or GoCardless upfront. If you use a different practice management system, we handle the integration.
What if it doesn't work?
We work on a rolling monthly agreement, no long lock in contracts. If the numbers don't stack up in your favour, you're free to leave. In practice, our clinic clients tend to stay because the return on ad spend keeps compounding.
Real businesses. Real outcomes.
See how we've helped other UK clients turn demand into a predictable pipeline.
Want your diary booked out too?
Book a free 30 minute discovery call. We'll look at your clinic, your treatments and your market, and tell you straight whether Upscale is the right fit. No pressure, no hard sell.