A Meta led paid acquisition engine plus retention automation, turning Lisa's clinic from inconsistent demand into a predictable, plannable business.
£150k+/yr from £500/mo ad spend
Book a free 20 minute discovery call. We'll run the numbers for your services, your market and your current spend, and tell you straight what's possible.
Meta Ads Manager data from a single campaign period. Industry average CPL for aesthetics is £25 to £40. We consistently deliver at less than half.
Running a clinic profitably means running it predictably. You need to know how many new patients are arriving next month, not just hoping. Lisa relied on word of mouth and the occasional organic enquiry. The result was inconsistent: packed weeks, then quiet stretches with unused capacity.
We built a paid social engine bringing new patients in, plus retention automation bringing existing patients back. Treatment specific creative, transparent landing pages, appointment reminders and reactivation sequences, all working together.
A consistent, predictable monthly flow of new patient enquiries at £10 to £12 per lead (industry average is £25 to £40), converting to packages worth £675 to £1,200 each. The diary now stays full week after week, patients come back for repeat packages, and Lisa plans staffing and stock against a known demand baseline instead of a hope.
Visual heavy creative built around Fab Clinic's flagship 3D Facial technology. Real treatments, real outcomes (compliantly), so prospects picture themselves there.
Meta Lookalikes modelled on Fab Clinic's existing patients, finding new people who look and behave like buyers already trusted the clinic.
Split into Skin Care & Cosmetics, Aesthetics & Beauty, and Luxury & Beauty Shoppers. Each has its own creative and audience.
Healthcare decisions take time. Retargeting keeps the clinic top of mind through the consideration phase for visitors who browsed but didn't book.
Transparent pricing, before and after examples (where compliant), credentials on display, one click booking CTA. No mystery, no friction.
SMS and email touches at the 24 hour and 1 hour marks, cutting no shows so the appointments we book actually happen.
New treatment promotions, seasonal offers and loyalty programmes, turning the existing patient base into recurring revenue.
Five moving parts. One system. Every new patient flows through it, every past patient gets pulled back in.
Treatment specific creative served to lookalikes and cold audiences.
Transparent pricing, credentials, one click booking CTA.
Deposit taken, calendar synced, qualifying questions asked.
SMS and email at 24 hour and 1 hour, cutting no shows.
Past patients pulled back with new offers and loyalty prompts.
Our diary used to have gaps. Now we're consistently booked weeks ahead, and a lot of that is new patients who found us through the ads UpScale run. They feel like part of our team, not a separate agency, and our patients are happier for it.
Not just Meta ads. A complete acquisition and retention system with three distinct pillars, all working together.
The Meta and Google paid social engine behind this case study. Bring new customers to your door, predictably and profitably.
Explore B2C Lead Generation →Unified inbox, AI chatbots, instant booking and reactivation automation. Turn every lead into a paying customer.
Explore the CRM →See how this system adapts to your sector. UK trades, clinics, healthcare and professional services.
Explore UK Lead Generation →The questions clinic owners most often ask before booking a discovery call with UpScale.
Most clinics see the first patient enquiries within 7 to 10 days of the campaigns going live. The predictable monthly flow builds over the first 4 to 8 weeks as the retargeting funnel and reactivation sequences layer on top.
Fab Clinic runs on around £500 per month in Meta ad spend plus our management fee. Pricing depends on your ad budget, treatment mix and geographic reach. On a discovery call we'll scope pricing for your specific clinic.
Yes. All creative respects ASA guidance on medical claims, before and after imagery, and prescription only medicine advertising. We only make claims that can be substantiated and the clinic can defend.
No. Most of our clinic clients started with zero paid advertising experience. We set up the ad account, pixel, audiences, creative and landing pages from scratch.
The UpScale CRM booking system syncs directly to Google Calendar, Outlook or iCal. Deposits are taken via Stripe or GoCardless upfront. If you use a different practice management system, we handle the integration.
We work on a rolling monthly agreement, no long lock in contracts. If the numbers don't stack up in your favour, you're free to leave. In practice, our clinic clients tend to stay because the return on ad spend keeps compounding.
Book a free 20 minute discovery call. We'll look at your clinic, your treatments and your market, and tell you straight whether UpScale is the right fit. No pressure, no hard sell.
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