From an empty diary and relying on word of mouth to a fully booked diary, every month.

The challenge

Running a clinic profitably means running it predictably, you need to know how many new patients are coming in next month, not just hope. Lisa was relying on word of mouth and the occasional organic enquiry to fill the diary, and the results were inconsistent: weeks where the appointment book was packed, then quiet stretches where capacity sat unused. To run the business properly she needed demand she could plan around.

Our approach

A Meta-led paid acquisition engine combined with retention automation, bringing new patients in and bringing existing patients back.

• Meta paid social as the primary acquisition channel, visual-heavy ad creative showing real treatments, real outcomes (compliantly) and the clinic environment so prospects can picture themselves there.
• Meta Lookalike Audiences modelled on Fab Clinic's existing patients, finding new people who look and behave like patients who've already trusted the clinic.
• Treatment-specific Meta ad sets, different creative, copy and audiences for different treatment categories, because the patient journey is completely different across them.
• Multi-touch Meta retargeting for visitors who browsed treatments but didn't book, healthcare decisions take time, and the retargeting funnel keeps the clinic top-of-mind through the consideration phase.
• Treatment-specific landing pages with transparent pricing, before-and-after examples (where compliant), credentials clearly on display and a one-click booking CTA. No mystery, no friction.
• Automated appointment reminders via SMS and email, 24-hour and 1-hour touches, cutting no-shows so the appointments we book actually happen and the diary actually stays full.
• Reactivation sequences to past patients with new treatment promotions, seasonal offers and loyalty programmes, turning the existing patient base into recurring revenue rather than one-off transactions.

The outcome

A consistent, predictable monthly flow of new patient enquiries, and a diary that stays full week after week. Lisa no longer relies on word of mouth or lucky months. She can plan staffing, stock and treatment slots against a known demand baseline rather than crossing her fingers.