A Meta led acquisition engine that turned anonymous traffic into ready to buy van customers, and delivered one of the strongest sales months the area has ever seen.
£144k+ in van sales from £707 spend
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Meta Ads Manager data from Northern Motor's lifetime lead form campaign. Automotive industry average CPL is £30 to £80. We consistently deliver at a fraction of that.
Northern Motor Group is one of Northern Ireland's leading commercial vehicle dealerships, but to consistently break sales records they needed a system that brought qualified buyers to them. Their existing digital efforts were generating clicks but not converting into showroom visits or actual sales.
Vehicle specific creative built around real stock and real finance offers, precision lookalike audiences modelled on past van buyers, instant lead follow up while buyers are still on the site, and weekly reviews so budget flows to whatever's converting.
262 qualified van enquiries at £2.70 each, roughly a tenth of the automotive industry average. Even at an ultra conservative 3% conversion, that's 8 van sales at £18,000 each: £144,000+ in revenue for £707 spent. Northern Motor Group had a record breaking month off the back of it.
Meta Lookalikes modelled on Northern Motor's past van customers. High precision targeting of buyers with similar demographics, behaviours and purchase signals.
Actual stock, finance offers and trade in incentives, rotated and tested weekly to find the angles driving the most enquiries.
14 day sequences for visitors who browsed stock but didn't enquire. High intent buyers get brought back to convert.
Real stock, finance enquiry forms, hire purchase calculators and trade in valuation tools. Not the generic "contact us" form most dealers default to.
Budget range, finance vs cash, urgency, intended use case. Tyre kickers filtered out before they ever reach the sales floor.
The moment a lead submits, sales makes contact while the buyer is still on the website. Response time under 60 seconds.
Cost per lead, lead to sale conversion and which vehicle categories deliver the strongest ROI. Then doubling down on what works.
Five moving parts. One system. Every anonymous visitor gets converted, qualified and handed straight to the sales team.
Vehicle specific creative served to lookalikes of past van buyers.
Real stock, finance calculator, trade in valuation, direct enquiry form.
Budget, finance vs cash, urgency and use case captured before submission.
SMS and email within 60 seconds of submission. Sales calls while buyer's still browsing.
Qualified buyer walks in ready to see stock, discuss finance, sign the deal.
UpScale completely changed how we get customers. We're not chasing buyers any more, they're coming to us, ready to buy. Our best month for van sales came directly out of the campaigns Lewis and the team built for us. Best decision we made was bringing them on.
Not just Meta ads. A complete acquisition system with three distinct pillars, all working together.
The Meta and Google paid social engine behind this case study. Bring qualified buyers to your door, predictably.
Explore B2C Lead Generation →Unified inbox, AI chatbots, instant lead routing. Reach every enquiry in seconds, not hours.
Explore the CRM →See how this system adapts to your sector. UK trades, retail, automotive and professional services.
Explore UK Lead Generation →The questions dealership owners most often ask before booking a discovery call with UpScale.
The first van enquiries typically arrive within 5 to 7 days of the campaigns going live. The full pipeline settles into a predictable weekly flow across the first month.
Northern Motor runs on around £500 to £700 in Meta ad spend across the campaign lifetime plus our management fee. Cost per lead sits at £2.70 (automotive industry average is £30 to £80). We'll scope your specific setup on a call.
Both. The same lookalike audiences and vehicle specific landing page approach works for used, new, LCVs, HGVs and specialist commercial vehicles. Segment strategy shifts to match stock.
Finance calculators and trade in valuation tools are built directly into the landing pages, so buyers self serve the initial estimates before submitting. Your sales team gets fully qualified enquiries, not just names.
No. We build the pixel, audiences, ad account structure and creative from scratch. Most dealerships we work with either had no ads or had them running badly through a generalist agency.
Rolling monthly agreement, no long lock in contract. If the numbers don't work, you're free to leave. Our dealership clients tend to stay because the CPL and ROAS make it a no brainer.
Book a free 20 minute discovery call. We'll look at your stock, your market and your buyer profile, and tell you straight whether UpScale is the right fit. No pressure, no hard sell.
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