We helped Northern Motor Group break their record for monthly van sales.

The challenge

Northern Motor Group is one of Northern Ireland's leading commercial vehicle dealerships, but reaching the right buyers wasn't easy through traditional channels. Foot traffic and word-of-mouth got them so far, but to consistently break sales records they needed a system that brought qualified buyers to them, not the other way around. Existing digital efforts were generating clicks but not converting into showroom visits or actual sales.

Our approach

A Meta-led acquisition engine designed specifically for commercial vehicle buyers, not generic dealership ads.

• Meta Lookalike Audiences modelled on Northern Motor's previous van customers, high-precision targeting of buyers with similar demographics, behaviours and purchase signals.
• Vehicle-specific Meta ad creative showcasing actual stock, finance offers and trade-in incentives, rotated and tested weekly to find the angles that drive the most enquiries.
• Multi-touch Meta retargeting for visitors who browsed stock but didn't enquire, 14-day sequences that bring high-intent buyers back to convert.
• Vehicle-specific landing pages built around real stock, with finance enquiry forms, hire-purchase calculators and trade-in valuation tools, not the generic "contact us" form most dealers default to.
• Built-in lead qualification: budget range, finance vs. cash, urgency and intended use case, filtering out tyre-kickers before they ever reached the sales floor.
• Instant SMS & email follow-up the moment a lead submits, so the sales team made contact while the buyer was still on the website.
• Weekly performance reviews covering cost-per-lead, lead-to-sale conversion and which vehicle categories delivered the strongest ROI, then doubling down on what worked.

The outcome

A record-breaking month of van sales and a repeatable, scalable lead engine that continues to feed the pipeline week after week. Paul went from chasing buyers to having qualified buyers come to him, with a consistent volume the sales team can plan around.