Paying for marketing that doesn’t fill your diary?
Quiet weeks, enquiries shared with other clinics and patients who never turn up? You’re not alone, and it can be fixed. We run your Facebook, Instagram and Google ads, so booked consultations come to you and all you do is the treatment.
Four problems keeping your diary half full
Almost every clinic owner we speak to is facing at least one of these. Many are facing all four.
Relying on word of mouth
Referrals are great when they come, but you can’t plan around them. One week the diary is full, the next there are gaps you can’t fill.
Enquiries shared with other clinics
Treatment directories and lead sites sell the same enquiry to several clinics, so patients shop around on price before you’ve even spoken.
Enquiries that go cold
Harvard Business Review found businesses that reply within an hour are nearly 7 times more likely to qualify a lead. Many clinics take a day or more to reply.
Empty slots from no shows
Without reminders or deposits, booked consultations don’t always turn up, and every missed slot is income you can’t get back.
Every week this carries on, your diary has gaps and patients book with whichever clinic answered first.
We know how frustrating it is
If you’ve paid for ads or lead sites and still had gaps in your diary, you’re not alone. Before working with us, Fab Clinic relied on word of mouth and the occasional enquiry: packed weeks, then quiet stretches. Now their diary is booked weeks ahead.
So every clinic campaign we run is built on three promises:
- Patients just for youEvery enquiry goes to your clinic and only yours.
- Compliant from day oneEvery ad is checked against ASA and JCCP rules before it goes live.
- Founders on WhatsAppMessage the people running your campaigns directly. No tickets, no chatbots.
“Business owners deserve an agency that’s judged on customers, not clicks. That’s why every lead we bring in is yours alone, qualified and ready to buy.”
LewisCo Founder, UpscaleHow we fill aesthetics clinic diaries
From your first call to live campaigns in 5 working days. We build, run and improve everything, then send exclusive patient enquiries straight to you.
Built around the treatments that grow your clinic
Each treatment gets its own ads, landing page, qualifying questions and follow up, tuned to how people choose that treatment.
3D Lift and non surgical facelift
Average package £675 to £1,200Your highest margin treatment, with a long consideration and a high repeat rate. The engine behind our Fab Clinic results.
Dermal fillers
Average case £250 to £900Lips, cheeks, jawline and tear troughs. High volume and strong on social.
Anti wrinkle treatments
Average case £150 to £400Advertised as consultations and never by brand name, so you stay within the rules on prescription only medicines.
Skin boosters
Average course £300 to £900Profhilo, polynucleotides and mesotherapy. Course based, so ideal for repeat visits.
HydraFacial and medical facials
Average treatment £120 to £250Quick decisions and a low barrier, a strong first step into higher value treatments.
Laser and IPL
Average course £400 to £2,500Hair removal, pigmentation and resurfacing. Course based and high repeat.
Ads that stay on the right side of the rules
Aesthetics advertising in England comes with strict rules. We build them into every campaign, so your ads stay live and your reputation stays intact.
No prescription only medicines
Botulinum toxin can’t be advertised to the public, so we promote anti wrinkle consultations instead and never name the product.
Over 18s only
In England it’s illegal to give anti wrinkle injections or fillers to under 18s, and cosmetic ads can’t be aimed at them. Every campaign targets over 18s and every form confirms age.
Honest claims and imagery
No promised outcomes, no edited before and after photos, and patient images only with consent.
Why clinic owners switch to Upscale
Five differences you'll notice from the agencies and lead brokers you've tried before.
A full marketing team, working for your clinic
Working with Upscale is like having your own marketing department, without the hiring. We run your Facebook, Instagram and Google ads inside your own accounts, and send you patients who are ready to book.
LewisStrategy and growth
SofiaCampaign delivery
NikolasAds and creative
JuanGoogle Ads
ModestoOperationsWe handle everything
- Strategy and campaign planning
- Ad accounts set up and run in your name
- Facebook, Instagram and Google ads
- Treatment creative and copy, checked for compliance
- A landing page for every treatment
- Tracking that shows which ads bring in patients
- Instant replies, reminders and deposits
- Your CRM, pipeline and reporting
- Testing and improving, every week
You do the treatment
- New enquiries arrive on your phone, already replied to.
- Meet the patient at the consultation they booked.
- Do what you do best, and tell us which patients were the best fit so we can find more like them.
That’s it. No campaigns to manage, no agencies to chase.
Your accounts, your data
We build and run everything inside your own ad accounts. The accounts, the data and the results always belong to your clinic.
Optimised every week
New ads and treatment pages are tested against each other, and your budget moves to whatever brings in the best patients.
Clear numbers
A weekly report and a live dashboard show your enquiries, cost per enquiry and booked consultations, with no jargon.
Ready to scale
Once a treatment campaign is working, we put more behind it, so your growth is built on what’s already proven.
From empty slots to a full diary
Picture your clinic a few months from now.
New enquiries are already on your phone, and every one has been replied to within a minute.
Your diary fills with consultations from patients who chose your clinic, not the cheapest offer nearby.
Reminders cut no shows, and reactivation brings past patients back for their next treatment.
You know what each new patient costs, so you can plan staff, stock and treatments with confidence.
Some of the businesses we've generated leads for
From clinics and trades to legal firms and motor dealers.
Upscale in numbers
A founder led team based in Manchester, working with businesses right across the UK.
How Fab Clinic filled its diary
Real results from an aesthetics clinic we run campaigns for, in the owner’s own words.
"Our diary used to have gaps. Now we're consistently booked weeks ahead, and a lot of that is new patients who found us through the ads Upscale run. They feel like part of our team, not a separate agency, and our patients are happier for it."
Fab Clinic, Meta Ads Manager data. The sector average cost per lead for aesthetics is £25 to £40.
Another clinic we work with
Helping Aesthetics Deluxe book more appointments
Aesthetics Deluxe offers non surgical treatments in Wilmslow. We run the clinic’s Meta ads locally and send every enquiry through a landing page that qualifies it first, so the people who book an appointment are the right patients.
- Facebook and Instagram ads shown to people near the clinic.
- A wide range of ad creative, so the ads stay fresh and keep reaching new people.
- Landing pages that ask a few qualifying questions, then let the right patients book.
What clients say on Google
Absolutely amazing service from start to finish. You can trust these guys to do a great service and support you every step of the way.
Really impressed with the service. Easy to deal with, and genuinely care about getting results for their clients. Everything was handled professionally from start to finish, and the quality of the leads has been excellent. Would happily recommend them to anyone looking to grow their business.
I have worked with Lewis and Niko for some time now and have over delivered every single time. I find them professional and pleasure to work with I fully recommend them.
Amazing services from Lewis and the team from day one. Couldn't recommend anybody else to help expand and grow your business to the highest level possible.
Everything in one place, always in your control
We do the heavy lifting on your campaigns while you stay on top of every lead.
Professionally managed campaigns
Our team builds and runs everything while you focus on your patients.
See your leads in real time
Every enquiry and every answer to your qualifying questions, the second it comes in.
Instant follow up, on autopilot
SMS, WhatsApp and email replies go out within 60 seconds, day or night.
A direct line to the team
WhatsApp the people running your campaigns. No tickets, no call centres.
You'll speak with Lewis or SofiaCo founders of Upscale
Prefer email? hello@upscaleleadmarketing.co.uk
The people running your campaigns
A small, founder led team in Manchester. You'll know every one of us by name.
Strategy, client relationships and deliverability, with hands on lead generation experience across dozens of sectors.
Operations and campaign delivery, making sure every promise from your first call is delivered on.
Runs the campaign engine: ad strategy, creative direction and the testing that turns budget into bookings.
Runs day to day operations, from onboarding new clients to keeping every campaign on schedule.
Builds and runs Google Search and Performance Max campaigns that reach people already searching for what you offer.
Frequently asked questions
The questions clinic owners ask us most before they book.
Why would my clinic work with Upscale?
Every enquiry is exclusive to your clinic. We build and run your ads, treatment pages, follow up and reminders, so you get pre qualified consultations rather than a list of names to chase. You focus on your patients, we keep new enquiries coming in.
How much does it cost?
It depends on your treatments, your targets and your ad budget, so we don’t quote blind. On the call we’ll walk you through clear pricing for your clinic, with no obligation to go ahead.
How much does an aesthetics enquiry cost?
Well built Meta campaigns for UK aesthetics clinics typically land at £10 to £15 per enquiry, against a sector average of £25 to £40. HydraFacial enquiries tend to be cheaper, while 3D Lift and filler packages sit in the middle. We optimise for consultations that actually happen, not just form fills.
Are your ads compliant with ASA and JCCP rules?
Yes. Every ad follows the ASA CAP Code and JCCP guidance: no naming of prescription only medicines such as Botox, no misleading before and after images, no unsupported claims and no targeting of under 18s. We review every ad before it goes live to keep it within Meta’s advertising policies and the ASA’s rules.
Do you work with clinics anywhere in England?
Yes. We’re based in Manchester and work with clinics across England. Each campaign is geofenced to your own catchment, usually 5 to 15 miles around the clinic, and clinics with more than one site get a campaign for each.
Who owns the ad accounts?
You do. We set up and run everything inside your own ad accounts, so the accounts, the data and the results stay with your clinic.
Are the enquiries shared with other clinics?
Never. Every enquiry comes from your own campaigns and goes only to your clinic. We don’t resell enquiries the way aggregator sites and lead brokers do.
How quickly will we see enquiries?
Campaigns go live within 5 working days. Days 1 to 3 cover research, strategy, compliance checks and sign off on your Campaign Approval Document. On average, our clients get their first lead in under 14 days from onboarding.
How do you cut no shows?
Three ways. Qualifying questions mean consultations are booked by people who are serious. Automatic SMS and email reminders go out 24 hours and 1 hour before. And deposits can be taken upfront on higher value consultations.
How much of my time will this take?
Very little. A 30 minute call, instant platform access and a direct WhatsApp line to the team. No lengthy onboarding and no micromanaging required.